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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

5 Advantages of Transit Advertising

18/08/2021 By Florence Siaw

A discussion on the 5 Advantages of Transit Advertising.

What is Interactive Billboard?

17/08/2021 By Aishah Rasid

A brief description of interactive billboard and its benefits.

5 Advantages of Mobile Outdoor Advertising

16/08/2021 By Florence Siaw

A discussion on the 5 advantages of Mobile Outdoor Advertising.

Outdoor Advertising for SME: 3 Reasons Why its Effective

13/08/2021 By Aishah Rasid

A discussion on the advantages of outdoor advertising for SME

3 Useful Copywriting Techniques for Outdoor Advertising

12/08/2021 By Aishah Rasid

A short guide to write a good copywriting for outdoor advertising.

What is Mobile Outdoor Advertising?

11/08/2021 By Florence Siaw

An introduction to Mobile Outdoor Advertising.

Effective Copywriting in Outdoor Advertising

10/08/2021 By Aishah Rasid

5 brands with attractive copywriting in OOH media advertisement and the reason why it's effective.

3 Advantages of Hyperlocal OOH Advertising

09/08/2021 By Florence Siaw

A discussion on the 3 advantages of hyperlocal out-of-home (OOH) advertising.

3 Ways to Measure Effectiveness of Outdoor Advertising Campaign

06/08/2021 By Florence Siaw

A short guide to measure effectiveness of outdoor advertising campaign.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u