The website uses cookies. By continuing to use this, you accept our use of cookies. Please see our privacy policy for more information

Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Outdoor Advertising for SME: 3 Reasons Why its Effective

13/08/2021 By Aishah Rasid

While many business owners especially SMEs think that billboards are expensive

3 Useful Copywriting Techniques for Outdoor Advertising

12/08/2021 By Aishah Rasid

Here are 3 useful tips for you to start making a unique copywriting for your brand.

What is Mobile Outdoor Advertising?

11/08/2021 By Florence Siaw

An introduction to Mobile Outdoor Advertising.

Effective Copywriting in Outdoor Advertising

10/08/2021 By Aishah Rasid

5 brands with attractive copywriting in OOH media advertisement and the reason why it's effective.

3 Advantages of Hyperlocal OOH Advertising

09/08/2021 By Florence Siaw

A discussion on the 3 advantages of hyperlocal out-of-home (OOH) advertising.

3 Ways to Effectiveness of Outdoor Advertising Campaign

06/08/2021 By Florence Siaw

A short guide to measure effectiveness of outdoor advertising campaign.

Top 5 Outdoor Advertising Trends in 2021

04/08/2021 By Florence Siaw

An introduction to the Top 5 outdoor advertising trends in 2021.

Top Routes in Klang Valley for Outdoor Advertising

02/08/2021 By Florence Siaw

An introduction to the top routes or roads in Klang Valley for Outdoor Advertising.

The Outdoor Advertising Association of Malaysia

30/07/2021 By Florence Siaw

An introduction to the Outdoor Advertising Association of Malaysia (OAAM).


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u