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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

4 Unique Outdoor Advertising in Malaysia

17/06/2021 By Florence Siaw

An introduction to unique outdoor or Out-Of-Home (OOH) advertising found in Malaysia.

7 Common Types of Outdoor Advertising in Malaysia

10/06/2021 By Florence Siaw

An introduction to outdoor or Out-Of-Home (OOH) advertising in Malaysia.

Getting the Right Typography for Your Billboard Advertisements

26/11/2020 By Ahmed Saif Ali

A few tips on landing the right typeface for your billboards.

Train Media Advertising and What It Has to Offer

20/11/2020 By Ahmed Saif Ali

A short guide on the benefits of Train Media Advertising.

Benefits of Advertising in Shopping Malls

19/11/2020 By Ahmed Saif Ali

A brief guide on why in-mall advertising is so effective

The Father of Advertising

05/11/2020 By Ahmed Saif Ali

A biographical piece on the life of David Ogilvy.

Types of Advertising Appeals

30/10/2020 By Ahmed Saif Ali

A brief explanation of the various advertising appeals used by advertisers.

Digital Marketing Channels with the Best ROI

30/10/2020 By Ahmed Saif Ali

A list of the best digital marketing channels for a business to employ.

Strategies to improve customer experience in the new normal

20/10/2020 By Ahmed Saif Ali

Strategies designed for businesses to handle customer experiences in the midst of the Covid 19 pandemic.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u