ALL YOU NEED FOR SMARTER
OUT-OF-HOME
ADVERTISING
Every day, people are on the move — driving, commuting, and spending time outdoors. With millions of billboards across Southeast Asia, finding the right sites is complex and risky. Blind buying wastes budgets and limits impact.
That's where FIRSTBOARD comes in.
We make OOH planning faster, smarter, and easier. Backed by our regional database, smart planning tools and real-time insights — helps brands navigate with clarity.
Stop wasting time. Start reaching your audience.
GO BIG with FIRSTBOARD.
Metro Manila
Captures attention with large-format billboards along EDSA and other major roads, covering key cities such as Makati, Manila, Taguig, Pasig, and Quezon City.
Cebu
Engage audiences through prominent billboards in Cebu Business Park, IT Park, Mandaue, and main city arteries.
Western Visayas
Maximize exposure with strategic billboards across key tourism and business hubs such as Iloilo, Bacolod, and Aklan (Boracay).
Mindanao
A major hub in the southern Philippines with busy cities like Davao and Cagayan de Oro, offering strong billboard exposure along highways and urban centers.Frequently Asked Questions
Firstboard delivers a wide range of out-of-home (OOH) advertising solutions in the Philippines—from traditional billboards and transit advertising to digital screens and experiential activations. Whatever your campaign goals, we can design an OOH strategy that connects with your target audience effectively.
We cover major cities and regions across the Philippines, including Metro Manila, Cebu, Davao, and other high-traffic urban centers. With our extensive nationwide network, you can reach audiences wherever they are.
Our team manages your campaign from start to finish—strategy, site selection, media booking, creative consulting, and execution. Even if OOH advertising is new to you, our specialists guide you at every step to ensure your campaign achieves maximum impact.
Yes. We track performance using multiple indicators such as audience impressions, post-campaign sales, brand lift, website visits, and app downloads (if applicable). These metrics allow us to evaluate success and optimize your future campaigns.
OOH advertising in the Philippines offers many benefits, including:
Mass reach: Connect with millions of commuters and pedestrians daily.
High visibility: Large-format billboards dominate major highways and cityscapes.
Targeted placements: Place ads in strategic areas such as EDSA, Makati CBD, Cebu IT Park, and Davao city centers.
24/7 exposure: Static and digital billboards keep your brand visible day and night.
Strong synergy: OOH integrates seamlessly with digital and social media campaigns to amplify results.
The cost varies depending on factors like location, billboard size, format (static or digital), and campaign duration. We provide transparent proposals that match your budget.
Digital billboards allow for flexible content updates and eye-catching animations—perfect for dynamic, time-sensitive campaigns. Static billboards provide strong long-term visibility at a lower cost. We help you choose the format that aligns with your objectives and budget.
Local expertise: We understand the Philippine OOH landscape and have executed campaigns for diverse industries.
Nationwide network: From Metro Manila to provincial cities, we provide access to prime billboard locations.
Experienced specialists: Our team ensures smooth planning, media buying, and execution.
Data-driven results: We rely on audience insights and campaign analytics to maximize your ROI.
Client-focused approach: We prioritize your goals and provide dedicated support throughout your campaign. Contact us today!
Firstboard, an outdoor media specialist that initiates
and assists our client to establish their trusted and
emarkable brand identity.
