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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

OOH Advertising Locations: Places You Can Advertise At in Malaysia

07/07/2021 By Florence Siaw

An introduction to the available locations for Out-Of-Home advertising in Malaysia.

How to Choose an Ideal Billboard Location

05/07/2021 By Florence Siaw

A guide to choose an ideal billboard location.

Guide to Plan an OOH Campaign

01/07/2021 By Florence Siaw

A simple guide to plan an OOH campaign to ensure its effectiveness.

Get Ready for Post-Pandemic OOH Advertising

29/06/2021 By Florence Siaw

An explanation on why post-pandemic is the best time for OOH advertising.

Types of Indoor Advertising

24/06/2021 By Florence Siaw

An introduction to indoor or in-mall advertising.

Traditional vs Digital Billboard

24/06/2021 By Florence Siaw

A comparison of traditional and digital billboard to help advertisers find out which suits their business better.

4 Unique Outdoor Advertising in Malaysia

17/06/2021 By Florence Siaw

An introduction to unique outdoor or Out-Of-Home (OOH) advertising found in Malaysia.

the Right Typography for Billboard Advertisements

26/11/2020 By Ahmed Saif Ali

Advertisers have to take into account that the typeface on a billboard only has a few seconds to make an impression.

Train Media Advertising and What It Has to Offer

20/11/2020 By Ahmed Saif Ali

Train advertisements are generally of massive importance to both private and government entities.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u