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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

3 Useful Copywriting Techniques for Outdoor Advertising

12/08/2021 By Aishah Rasid

A short guide to write a good copywriting for outdoor advertising.

What is Mobile Outdoor Advertising?

11/08/2021 By Florence Siaw

An introduction to Mobile Outdoor Advertising.

Effective Copywriting in Outdoor Advertising

10/08/2021 By Aishah Rasid

5 brands with attractive copywriting in OOH media advertisement and the reason why it's effective.

3 Advantages of Hyperlocal OOH Advertising

09/08/2021 By Florence Siaw

A discussion on the 3 advantages of hyperlocal out-of-home (OOH) advertising.

3 Ways to Measure Effectiveness of Outdoor Advertising Campaign

06/08/2021 By Florence Siaw

A short guide to measure effectiveness of outdoor advertising campaign.

Top 5 Outdoor Advertising Trends in 2021

04/08/2021 By Florence Siaw

An introduction to the Top 5 outdoor advertising trends in 2021.

Top Routes in Klang Valley for Outdoor Advertising

02/08/2021 By Florence Siaw

An introduction to the top routes or roads in Klang Valley for Outdoor Advertising.

The Outdoor Advertising Association of Malaysia

30/07/2021 By Florence Siaw

An introduction to the Outdoor Advertising Association of Malaysia (OAAM).

What is Programmatic Digital-Out-Of-Home (pDOOH)?

28/07/2021 By Florence Siaw

An introduction to Programmatic Digital-Out-Of-Home Advertising.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u