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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Getting the Best Out of Your Outdoor Advertising: 6 Best Practices

03/09/2021 By Aishah Rasid

A guide to 6 best practices for outdoor advertising.

Creative Elevator Advertising Ideas

01/09/2021 By Florence Siaw

An introduction to some creative elevator advertising ideas.

Interactive OOH Campaign

30/08/2021 By Aishah Rasid

Unique examples of interactive OOH campaign.

Creative Informative Advertisement in Outdoor Media

27/08/2021 By Aishah Rasid

A list of creative informative advertising found in outdoor media.

Augmented Reality in Outdoor Advertising

26/08/2021 By Florence Siaw

An introduction to augmented reality in outdoor advertising.

Unique Reminder Advertising in Outdoor Media

25/08/2021 By Aishah Rasid

A list of unique reminder advertising in out-of-home media.

Top 5 Reasons to Use Airport Advertising

24/08/2021 By Florence Siaw

A discussion on the top 5 reasons to use airport advertising.

3 Common Pattern of Advertising Schedule

23/08/2021 By Aishah Rasid

An introduction to the common patterns of advertising schedule.

Types of Airport Advertising in Malaysia

20/08/2021 By Florence Siaw

An introduction to the types of airport advertising in Malaysia.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u