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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Top 5 Outdoor Advertising Trends in 2021

04/08/2021 By Florence Siaw

An introduction to the Top 5 outdoor advertising trends in 2021.

Top Routes in Klang Valley for Outdoor Advertising

02/08/2021 By Florence Siaw

An introduction to the top routes or roads in Klang Valley for Outdoor Advertising.

The Outdoor Advertising Association of Malaysia

30/07/2021 By Florence Siaw

An introduction to the Outdoor Advertising Association of Malaysia (OAAM).

What is Programmatic Digital-Out-Of-Home (pDOOH)?

28/07/2021 By Florence Siaw

An introduction to Programmatic Digital-Out-Of-Home Advertising.

Epic Outdoor Advertising Fails for Laugh

26/07/2021 By Florence Siaw

A list of epic outdoor advertising fails around the world.

Types of Advertising Media

23/07/2021 By Florence Siaw

An introduction to the types of advertising media available in 2021.

Effective Billboard Design: 3 Basic Rules

21/07/2021 By Florence Siaw

A guide to effective billboard design with 3 basic rules.

How OOH Advertising Can Enhance Your Social Media Efforts

19/07/2021 By Florence Siaw

A discussion on how OOH content can boost social media efforts in advertising.

Creative Billboard Advertising around the World

16/07/2021 By Florence Siaw

An exploration of creative billboard advertising around the world.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u