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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Advertising in 2022: What to Expect

13/09/2021 By Aishah Rasid

A discussion of future advertising and what to expect.

Bus Stop Advertising: Is It Effective?

10/09/2021 By Aishah Rasid

An introduction to bus stop advertising and its benefits.

Atypical Ads Campaign: Multisensory Advertising

08/09/2021 By Aishah Rasid

An introduction to multisensory advertising and its benefits.

3 Reasons Why Mixed Method Advertising is Good for Your Campaign

06/09/2021 By Aishah Rasid

A brief discussion of the benefit of mixed method advertising.

Getting the Best Out of Your Outdoor Advertising: 6 Best Practices

03/09/2021 By Aishah Rasid

A guide to 6 best practices for outdoor advertising.

Creative Elevator Advertising Ideas

01/09/2021 By Florence Siaw

An introduction to some creative elevator advertising ideas.

Interactive OOH Campaign

30/08/2021 By Aishah Rasid

Unique examples of interactive OOH campaign.

Creative Informative Advertisement in Outdoor Media

27/08/2021 By Aishah Rasid

A list of creative informative advertising found in outdoor media.

Augmented Reality in Outdoor Advertising

26/08/2021 By Florence Siaw

An introduction to augmented reality in outdoor advertising.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u