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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

What is Programmatic Digital-Out-Of-Home (pDOOH)?

28/07/2021 By Florence Siaw

Digital-Out-of-Home (DOOH) sees growing popularity around the world because of its dynamic displays that can create an immersive experience

Epic Outdoor Advertising Fails for Laugh

26/07/2021 By Florence Siaw

A list of epic outdoor advertising fails around the world.

Types of Advertising Media

23/07/2021 By Florence Siaw

An introduction to the types of advertising media available in 2021.

Effective Billboard Design: 3 Basic Rules

21/07/2021 By Florence Siaw

A guide to effective billboard design with 3 basic rules.

How OOH Advertising Can Enhance Your Social Media Efforts

19/07/2021 By Florence Siaw

A discussion on how OOH content can boost social media efforts in advertising.

Creative Billboard Advertising around the World

16/07/2021 By Florence Siaw

An exploration of creative billboard advertising around the world.

Highways for Billboard Advertising in Malaysia

14/07/2021 By Florence Siaw

An introduction to major highways in Malaysia for billboard advertising.

Cost of Billboards in Malaysia

12/07/2021 By Florence Siaw

A list of estimated cost of billboards in Malaysia.

Covid-19 Billboard Ads in Malaysia

09/07/2021 By Florence Siaw

A list of Covid-19 billboard ads displayed in Malaysia to raise awareness on the pandemic.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u