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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Why DOOH Should Be Your Choice

06/10/2021 By Aishah Rasid

An introduction to DOOH and its benefits.

3 Tips for a Successful Outdoor Campaign

01/10/2021 By Aishah Rasid

Things to consider while planning for a successful outdoor ad campaign.

Why OOH is Important For Your Campaign

30/09/2021 By Aishah Rasid

A discussion on the importance of including outdoor advertising in every campaign.

Seasonal Marketing: 4 Things To Do in Festive and Sale Season

27/09/2021 By Aishah Rasid

A short guide to seasonal marketing to boost your sale.

4 Types of OOH Media for Your Outdoor Campaign

24/09/2021 By Aishah Rasid

An introduction to four types of out-of-home media that you probably didn't know.

Unattractive Outdoor Ads: How to Fix It?

22/09/2021 By Aishah Rasid

A guide to create an attractive outdoor ads.

Is Outdoor Advertising Still Relevant?

20/09/2021 By Aishah Rasid

A discussion on the relevancy of OOH media in current advertising scene.

7 Reasons Why Understanding Consumer Behavior is Important

17/09/2021 By Aishah Rasid

A discussion on why it is important to understand consumers' behavior.

Out of Home (OOH) vs Online Media: How Are They Different?

15/09/2021 By Aishah Rasid

A comparison between OOH and online media and how it can benefit your campaign.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u