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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Hari Raya Aidilfitri: A Great Time To Showcase Your Product On Billboard!

01/03/2023 By Serene Ng

Reasons to do billboard advertising during Hari Raya Aidilfitri.

Malaysia OOH Advertising 2021 Trends Revealed via Firstboard Web Performance Report

03/03/2022 By Florence Siaw

An overview of the Firstboard Web Performance in 2021.

Billboard Advertising, The Pros and Cons Of Going Outdoor

02/12/2021 By Aishah Rasid

11 pros and cons of billboard outdoor advertising.

Strategies for a Successful DOOH

07/10/2021 By Aishah Rasid

A guide on how to do your Digital OOH.

Why DOOH Should Be Your Choice

06/10/2021 By Aishah Rasid

An introduction to DOOH and its benefits.

3 Tips for a Successful Outdoor Campaign

01/10/2021 By Aishah Rasid

Things to consider while planning for a successful outdoor ad campaign.

Why OOH is Important For Your Campaign

30/09/2021 By Aishah Rasid

A discussion on the importance of including outdoor advertising in every campaign.

Seasonal Marketing: 4 Things To Do in Festive and Sale Season

27/09/2021 By Aishah Rasid

A short guide to seasonal marketing to boost your sale.

4 Types of OOH Media for Your Outdoor Campaign

24/09/2021 By Aishah Rasid

An introduction to four types of out-of-home media that you probably didn't know.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u