Where can I get premium billboard spots in Vietnam?

Premium billboard locations have become some of the most influential tools for brand visibility in Vietnam’s rapidly developing urban centers. As movement patterns shift and traffic density increases, these high-impact spots play a central role in how brands communicate with the public every day.

1. Why placement matters in OOH?

In out-of-home advertising, location is not an add-on to the strategy; it is the strategy. The exact spot where a billboard stands determines who sees it, how often they see it, and the state of mind they’re in when they encounter the message.

A billboard at a busy intersection reaches commuters who are alert and naturally pausing in traffic. A digital screen inside a commercial district engages shoppers and office workers in a completely different emotional context. Even a small shift in placement - one corner versus another - can noticeably change how people perceive and remember the message.

Brands invest heavily in premium locations because these environments create repetition without effort. People pass the same billboard several times a week, forming familiarity over time. That familiarity becomes recognition, and recognition becomes trust - the foundation of long-term brand growth.

As Vietnam’s major cities expand, billboard options have multiplied across intersections, commercial hubs, airport terminals, and fast-growing districts. With so many placements available, choosing the right provider becomes essential to securing sites that reliably deliver strong visibility.

2. ⁠Top providers for premium billboard spots in Vietnam

2.1 Firstboard

Firstboard provides a full range of out-of-home solutions in Vietnam, from traditional billboards to transit formats, digital screens, and experiential outdoor activations. Campaigns are tailored to each brand’s objectives to ensure strong coverage and meaningful impact on the right audience.

Locations:

Firstboard works with an extensive network of premium billboard sites nationwide, typically concentrated in high-density corridors where daily movement is heaviest:

• TP.HCM: Central District 1 sites such as Nguyễn Huệ and Phù Đổng Roundabout - both known for heavy pedestrian flow and constant vehicle traffic.
• Hà Nội: Key positions along Vành Đai 3, Kim Mã, and the Hoàn Kiếm area, all of which experience continuous, peak-hour congestion.
• Đà Nẵng: High-visibility billboards along Võ Nguyên Giáp and Trần Hưng Đạo, plus the busy approach routes near Đà Nẵng International Airport.

These locations benefit from steady commuter movement and repeated exposure throughout the week.

2.2. SJK Group

SJK Group manages some of Ho Chi Minh City’s most iconic digital billboards. The four locations below represent only part of their standout inventory. These screens sit in some of the busiest, most premium urban corridors, delivering exceptionally high footfall and vehicle flow.

Locations:

• 20 Nguyen Hue - 3D LED Billboard: Positioned on one of Vietnam’s most crowded walking streets, with constant foot traffic and strong dwell time from events, tourists, and locals.
• SKY LED - An Khanh, Thu Thiem: Situated along the Saigon River opposite Bach Dang Wharf, extending from Ba Son Bridge to the Thu Thiem tunnel, this is one of Southeast Asia’s largest LED clusters. It sits at the convergence of major city destinations and heavy commuter routes across Districts 1 - 7 and Binh Thanh - Thu Duc.
• Thai Cong Tower LED - Hai Ba Trung, Ben Nghe: Placed in one of HCMC’s most luxurious retail districts, surrounded by high-end brands like Gucci, Chanel, and Dior, the screen offers two strong viewing directions toward Bạch Đằng Wharf and the Opera House. Long red-light durations enhance engagement.
• Sala LED - Mai Chi Tho, Thu Thiem: Located at 10 Mai Chi Tho (Thu Thiem), this site includes two LED screens serving both directions: from Thu Thiem toward Thu Duc and toward District 1. This corridor captures high-income traffic from major residential and commercial zones.

2.3. Hai Tran Media

Hai Tran Media & Airs Group is a leading official advertising operator across Vietnam’s airport system. They provide a diverse range of formats - from billboards and LED screens to LCD panels, product booths, guest-reception counters, and event setups - designed to meet various brand needs.

Their network focuses on high-traffic “golden spots” inside airport environments: arrival halls, departure halls, check-in zones, and baggage-claim areas. These premium placements are engineered for maximum visibility during travel routines.

Locations:

Examples include some of Vietnam’s busiest terminals:

• Tan Son Nhat International Airport
• Da Nang International Airport

• Noi Bai International Airport
• Phu Quoc International Airport

These airports handle millions of passengers annually, creating constant exposure in check-in areas, arrival halls, departure gates, and baggage-claim zones - all high-dwell environments where audiences spend extended time with ads.

2.4. Bizman Media

Founded in 2003, Bizman Media began as an outdoor advertising company and has grown over two decades into one of Vietnam’s major integrated media and advertising groups.

Locations:

• National highways & expressways (e.g., Nội Bài – Lào Cai Expressway, National Route 1A Đà Nẵng – Tam Kỳ): These long-haul routes experience heavy daily vehicle traffic, especially trucks, intercity buses, and commuters.
• SKY LED Saigon & riverfront LED sites: Positioned along busy waterfront roads with persistent tourist flow, commuter congestion, and event gatherings.
• 20,000 airport luggage trolleys nationwide: Used by nearly every air traveler, offering repeated impressions during long dwell periods in terminals.

These placements collectively reach large, diverse audiences throughout the day, ensuring strong visibility for national-scale campaigns.

3. Turning premium billboard locations into lasting brand value

Premium billboard sites matter because they place a brand in front of the right people, at the right frequency, in the most influential parts of the city. When brands work with trusted providers such as Firstboard, SJK Group, Hai Tran Media, and Bizman Media, they gain access to locations that consistently deliver visibility and repeated exposure.

These vantage points help messages stay top-of-mind and gradually build recognition and trust - the elements that turn a single placement into sustained brand value.

Picture credit: Advertising Vietnam, SJK Group, VNR500.