Who provides high-impact roadside advertising solutions for small businesses?
Roadside advertising has become one of the most effective ways for small businesses in Vietnam to build visibility in an increasingly crowded marketplace. This is because as urban areas become larger and people's movement patterns become more predictable, billboard advertising easily blends in with people's daily activities.
Why roadside advertising works well for small businesses?
Roadside ads feel real because people pass by them on the same routes every day. That familiarity builds trust. The visibility is constant, and the reach is naturally local - which is exactly what small businesses need when they want nearby customers to notice them.
But most SMEs don't know where to start. They want a presence in the street, but it's often hard to work out how to buy OOH: providers can be pretty not transparent, pricing might be unclear and it's not always obvious who to trust or who will be easy to deal with.
This guide highlights providers offering practical roadside advertising solutions that help small businesses show up in the places that matter most.
Top providers offering high-impact roadside advertising solutions for small businesses
Firstboard offers various types of exterior advertisement solutions for Vietnam, ranging from the conventional billboard advertisement, transit advertisement, to digital forms like digital billboards and experience-based advertisements. The advertisements are created based on the objectives for each brand, allowing small businesses to target the intended audience effectively through consistent visibility.
Their roadside inventory comprises large-format billboards along prominent routes and at busy intersection points. These strategic sites are meant to have maximum visibility along busy routes. The most helpful aspect of Firstboard for SMEs would be their recommendations for placement along routes with actual consumer movement patterns for maximum recognition with each exposure.
2. Goads VN
Goads concentrates on tech-enabled outdoor advertising, introducing more flexibility regarding exposure along roadsides. Goads uses aviation, road, railway, and waterway networks for disseminating advertisements nearer to traffic flow.
One of the notable examples of this format in action is the use of their LED screens placed on motorbikes. Such mobile screens can easily penetrate dense neighborhoods and reach areas where ordinary billboards do not. Their routes can ensure small businesses reach customers in the very areas where they live, work, and move about. This makes additional interaction points inasmuch as such screens are not static.
3. Note group
Note Group operates in over 10 provinces, providing multi-channel outdoor advertising. They manage many different types of outdoor advertising, such as the advertisement billboards found on pedestrian overpasses in Hanoi.
The key to their services is that they own their media assets and operate them directly, which is beneficial in maintaining low expenses for small businesses. Note Group has a team of professionals in consulting, installation, and program delivery who understand the importance of proper processes in every undertaking. This is very important for brands that seek continuous visibility in high-foot-traffic environments.
4. We Win Media
WeWin Media works nationwide and provides comprehensive OOH solutions, with a portfolio that includes high-visibility billboards and pano locations across major cities.
Their large and varied roadside network allows small businesses to find placements that match specific target areas. Along with planning, creative execution, and campaign monitoring, WeWin helps brands maintain consistent visibility without having to manage too many operational steps - a practical benefit for SMEs.
5 Shojiki (SJK Group)
Shojiki offers complete OOH support, from strategic consulting and creative design to installation and campaign maintenance. They also provide customer care and promotional programs throughout the campaign period.
One standout format they operate is the double-decker bus roadshow. This moving billboard offers a large visual canvas and travels through high-visibility routes. Brands can choose custom paths or follow established city routes with heavy traffic. By passing through multiple busy districts, this format gives small businesses fast, wide-spread exposure.
Finding the right roadside partner matters more than the format
Effective roadside advertising, or advertising on billboards, means much more than just putting an ad up on a billboard – it means being there, at the right time and in a manner that corresponds with how people travel around the city. The services mentioned above all have something different to offer with regards to this.What they share is the ability to help small businesses become visible in the real-world environments where customers actually are.
Choosing the right partner is ultimately about alignment, not size: the provider that understands a business’s audience and movement patterns will deliver stronger results than the provider with the biggest board. When SMEs choose based on fit rather than availability, roadside advertising becomes one of the most reliable and high-impact ways to build presence in daily life.
Picture credit: oohmedia, Integrated Agency, Goadsvn, SJK Group.
