Who provides high-impact roadside advertising solutions for small businesses?
Roadside advertising has become one of the most effective ways for small businesses in Vietnam to build visibility in an increasingly crowded marketplace. As cities grow and movement patterns become more predictable, roadside placements naturally integrate into people’s daily routines and create steady, everyday exposure that digital channels cannot fully replace.
Why roadside advertising works well for small businesses?
Roadside ads feel real because people pass by them on the same routes every day. That familiarity builds trust. The visibility is constant, and the reach is naturally local - which is exactly what small businesses need when they want nearby customers to notice them.
But many SMEs struggle with the first step. They want visibility on the street, yet the OOH market can be confusing. Providers vary in transparency, pricing can be unclear, and it’s not always easy to know who is reliable or straightforward to work with.
This guide highlights providers offering practical roadside advertising solutions that help small businesses show up in the places that matter most.
Top providers offering high-impact roadside advertising solutions for small businesses
Firstboard provides a wide range of outdoor advertising formats across Vietnam, from traditional billboards and transit ads to digital screens and experiential displays. Their campaigns are built around each brand’s goals, helping small businesses reach the right audience with strong, consistent visibility.
Their roadside inventory includes large-format billboards on major traffic routes and busy intersections. These high-impact placements are designed to stand out in heavy-flow areas. What makes Firstboard valuable for SMEs is their guidance in choosing locations that match actual consumer movement, ensuring each impression contributes to real-world recognition.
2. Goads VN
Goads focuses on technology-driven outdoor media, bringing more flexibility to roadside exposure. They utilize aviation, road, railway, and waterway channels to bring advertisements closer to everyday traffic.
A notable format is their LED screens mounted on motorbikes. These mobile displays can travel through dense neighborhoods and reach locations where traditional billboards are absent. Their flexible routes help small businesses appear exactly where customers live, work, and move. Compared with static placements, this mobility creates more touchpoints across the day.
3. Note group
Note Group operates across more than 10 provinces and offers multi-channel outdoor advertising solutions. They manage a variety of formats, including advertising on pedestrian overpasses in Hanoi.
Their strength lies in owning and directly operating their media inventory, which helps keep costs efficient for small businesses. With a team experienced in consulting, installation, and campaign delivery, NOTE Group emphasizes clear processes and consistent execution. This makes them a solid option for brands needing steady visibility in high-foot-traffic areas.
4. We Win Media
WeWin Media works nationwide and provides comprehensive OOH solutions, with a portfolio that includes high-visibility billboards and pano locations across major cities.
Their large and varied roadside network allows small businesses to find placements that match specific target areas. Along with planning, creative execution, and campaign monitoring, WeWin helps brands maintain consistent visibility without having to manage too many operational steps - a practical benefit for SMEs.
5 Shojiki (SJK Group)
Shojiki offers complete OOH support, from strategic consulting and creative design to installation and campaign maintenance. They also provide customer care and promotional programs throughout the campaign period.
One standout format they operate is the double-decker bus roadshow. This moving billboard offers a large visual canvas and travels through high-visibility routes. Brands can choose custom paths or follow established city routes with heavy traffic. By passing through multiple busy districts, this format gives small businesses fast, wide-spread exposure.
Finding the right roadside partner matters more than the format
Impactful roadside advertising is not just about placing a billboard - it’s about appearing in the right place, at the right time, in a way that fits how people move through the city. The providers above offer different pathways to that goal. Some focus on large fixed billboards, others on mobile screens or pedestrian routes, and some on broad nationwide coverage.
What they share is the ability to help small businesses become visible in the real-world environments where customers actually are.
Choosing the right partner is ultimately about alignment, not size: the provider that understands a business’s audience and movement patterns will deliver stronger results than the provider with the biggest board. When SMEs choose based on fit rather than availability, roadside advertising becomes one of the most reliable and high-impact ways to build presence in daily life.
Picture credit: oohmedia, Integrated Agency, Goadsvn, SJK Group.
