Launching a new product is the moment a brand steps into the public eye. After months - sometimes years - of development, a launch deserves visibility beyond digital feeds. In Vietnam, outdoor advertising (OOH) remains one of the strongest ways to create presence, spark awareness, and help new products stand out in the real world.

Why outdoor advertising (OOH) still matters for product launches?

A product launch isn’t just a marketing activity; it’s a debut.

OOH plays a unique role here because it brings scale, physicality, and credibility in ways digital media can’t always replicate.

When people notice the existence of a new product in an outdoor billboard advertisement, an LED board, or in public transportation media, the effect lingers. This message is not diluted by algorithms or drowned out by notifications. Rather, it’s experienced organically in people’s everyday patterns – their commutes, dropping off kids at school, or on weekends spent going shopping.

OOH advertising is a sign of confidence too. A visible display in public indicates the readiness of the brand to be viewed. It can be particularly useful in the stages of launching when it should be remembered and understandable.

Finding suitable OOH options for launch campaigns

Vietnam’s outdoor advertising landscape is expanding rapidly in major markets like Ho Chi Minh City, Hanoi, and Da Nang. But simply choosing any available billboard rarely leads to meaningful impact.

An effective launch campaign also takes into consideration how people move about, which format lends itself to maximum visibility, product launch timing in relation to visual timing, as well as local factors.

The problem for many marketers is that the data for out-of-home advertising has been scattered, with price ranges differing widely, while booking processes have multiple points of coordination. Launch windows, on the other hand, require accuracy and optimization. If your brand would like guidance on formats for an upcoming product launch, the below agencies offer a proactive contribution to out-of-home planning for Vietnam.

Agencies supporting product-launch OOH planning in Vietnam

1. Firstboard 
Firstboard provides a comprehensive range of outdoor advertising solutions across Vietnam, covering traditional billboards, transit formats, digital screens, and experiential placements designed precisely for campaign objectives. The team takes care of the end-to-end OOH process, from early planning to on-ground execution, including location analysis, guidance on design for the campaign, support for booking, and implementation oversight. This is what makes the platform fit exceptionally well for brands preparing product launches that demand clarity, speed, and strong coverage.

Contact: hello@firstboard.com / +84 32 511 6313.

2. Special Group Vietnam
Special Group is an out-of-home company with execution capabilities across all 34 provinces. Its portfolio comprises over eleven media types-from large-format billboards to bus and taxi formats-enabling brands to plan launches that can have both wide reach or concentrated visibility, depending upon the campaign objective. They support clients in choosing locations that best fit the launch objectives and budget, ensuring each placement effectively contributes toward overall exposure.

Contact: info@specialgroup.vn / 0907 868 866.

3. VietBa Media
VietBa Media is one of the well-known communication companies in Vietnam. Along with outdoor advertising, it also does brand identity development, integrated communication planning, and high-rating television program production. For product launches needing OOH to work with other media channels, VietBa offers a broader strategic framework supported by an experienced team and established media infrastructure.

Contact: contact@vietbamedia.com.vn / (84-24) 3 722 6256

4. HGH Art Co
HGH Art deals in design, manufacturing, event production, and OOH installation services. They indulge in outdoor advertising, exhibition stands, brand displays, signs, and transit advertisements. Having a young and skilled team that can handle all aspects, from manufacturing to installation, makes HGH an ideal choice for launch campaigns involving the production of special structures, environments, and eye-catching solutions that can complement OOH advertisements.

Contact: quangcaohgh@gmail.com / 0979 888 274

Why OOH continues to support launch success?

Outdoor advertising gives new products the essential advantage of physical presence. When a message enters the real world - on highways, city-light panels, transit networks, or digital LED screens - it captures attention in moments that feel grounded and human. For a product stepping into the market for the first time, this visibility strengthens recognition, builds recall, and lays the foundation for long-term affinity.

Picture credit: oohmedia, Grandvisual