Where can I find outdoor advertising options suitable for product launches?
Launching a new product is the moment a brand steps into the public eye. After months - sometimes years - of development, a launch deserves visibility beyond digital feeds. In Vietnam, outdoor advertising (OOH) remains one of the strongest ways to create presence, spark awareness, and help new products stand out in the real world.
Why outdoor advertising (OOH) still matters for product launches?
A product launch isn’t just a marketing activity; it’s a debut.
OOH plays a unique role here because it brings scale, physicality, and credibility in ways digital media can’t always replicate.
When people see a new product on a billboard, LED screen, or transit display, the impression feels tangible. It isn’t filtered by algorithms or lost between notifications. Instead, it’s encountered naturally during daily routines - commutes, school drop-offs, weekend shopping trips. These repeated exposures build familiarity quietly and consistently.
OOH also signals confidence. A public-facing display communicates that the brand is ready to be seen, which is especially valuable in launch phases where clarity and memorability matter most.
Finding suitable OOH options for launch campaigns
Vietnam’s outdoor advertising landscape is expanding rapidly in major markets like Ho Chi Minh City, Hanoi, and Da Nang. But simply choosing any available billboard rarely leads to meaningful impact.
Effective launch campaigns consider how people move, which formats generate the strongest visibility, how timing aligns with product rollout, and how local context affects viewing angles and traffic flow.
The challenge for many brands is that OOH information is scattered across suppliers, pricing varies significantly, and booking can involve multiple layers of coordination. Launch windows, however, demand accuracy and efficiency. If your brand needs support assessing suitable formats for an upcoming launch, the agencies below play an active role in guiding OOH planning across Vietnam.
Agencies supporting product-launch OOH planning in Vietnam
1. Firstboard
Firstboard provides a comprehensive range of outdoor advertising solutions across Vietnam, covering traditional billboards, transit formats, digital screens, and experiential placements designed specifically for campaign objectives. The team manages the entire OOH process from early planning to on-ground execution, including location analysis, campaign design guidance, booking support, and implementation oversight. This makes the platform especially suitable for brands preparing product launches that require clarity, speed, and strong coverage.
Contact: hello@firstboard.com / +84 32 511 6313.
2. Special Group Vietnam
Special Group is an outdoor advertising company with execution capabilities spanning all 34 provinces. Their portfolio includes more than eleven media types, from large-scale billboards to bus and taxi formats, giving brands the ability to plan launches with broad reach or concentrated visibility depending on strategy. They support clients in selecting locations that align with launch goals and budget, ensuring each placement contributes effectively to overall exposure.
Contact: info@specialgroup.vn / 0907 868 866.
3. VietBa Media
VietBa Media is one of Vietnam’s well-known communication companies. In addition to outdoor advertising, they handle brand identity development, integrated communication planning, and high-rating television program production. For product launches that need OOH to work alongside other media channels, VietBa offers a broader strategic framework supported by an experienced team and established media infrastructure.
Contact: contact@vietbamedia.com.vn / (84-24) 3 722 6256
4. HGH Art Co
.HGH Art specializes in design, fabrication, event production, and OOH installation. Their work spans outdoor advertising, exhibition booths, brand displays, signage, and transit advertising. With a young and creative team capable of handling everything from construction to on-site setup, HGH is well-suited for launch campaigns that require custom-built structures, branded spaces, or visually striking executions that complement OOH placements.
Contact: quangcaohgh@gmail.com / 0979 888 274
Why OOH continues to support launch success?
Outdoor advertising gives new products the essential advantage of physical presence. When a message enters the real world - on highways, city-light panels, transit networks, or digital LED screens - it captures attention in moments that feel grounded and human. For a product stepping into the market for the first time, this visibility strengthens recognition, builds recall, and lays the foundation for long-term affinity.
Picture credit: oohmedia, Grandvisual
