Digital billboards have quickly become one of the most influential communication channels in Vietnam’s most fast-paced city. As Ho Chi Minh City grows vertically and horizontally, the urban environment becomes a complex web of movement, traffic flow, commercial districts, and nonstop visual stimuli. In this environment, brands no longer rely on static visuals to be noticed; they rely on motion, light, and contextual timing. That’s exactly where digital billboards outperform every traditional outdoor format

1. What digital billboards are and why they matter?

Digital billboard advertising uses large LED screens placed at high-traffic locations such as major intersections, commercial districts, transit hubs, airports, and shopping areas. These services usually combine site selection, media planning, content scheduling, and technical operation into one seamless package. What makes them powerful is how naturally they fit into real urban behavior.

In Ho Chi Minh City, people encounter these screens every day - while sitting in traffic on Nguyễn Huệ, waiting at red lights on Võ Văn Kiệt, or walking through crowded malls - creating unavoidable moments of exposure.

Digital billboards have several other benefits that static billboards do not have. Digital billboards can be used to do motion graphics and creative work instantly. Also, they can be used to change content multiple times. This is a great advantage because it allows a brand to pass its message effectively. In addition to understanding the viewer and presenting its message effectively, a digital billboard can also send a different message depending on whether it is daytime or night. Digital billboards connect well with the visual flow of a city, hence improving recall and impact. This is especially good for launch and storytelling and other awareness campaigns.

2. Find out where to get the most trusted digital billboards in Ho Chi Minh city

Ho Chi Minh City offers several trusted digital OOH providers you can confidently contact for high-quality LED billboard placements across the city’s most strategic locations.

2.1. Firstboard

Firstboard launches an expanding network of highly impactful digital billboards throughout Vietnam, providing LED displays at strategic traffic routes, major business areas, as well as airport sites.

What sets them apart:

• Prime digital billboard locations: Includes iconic locations such as Nguyen Van Linh Boulevard, Pham Van Dong Street, main business districts in District 1, and selected locations within airports.
• Customizable content strategy: Campaigns can be customized to the goals of the brand launching in the given areas and can offer flexible messaging rotation and targeting consistent with specific behaviors for each route
• End-to-end digital OOH management: Firstboard manages the entire process - planning, creative consultation, screen booking, and monitoring. The process is completely managed to provide a smooth experience as well as a consistent screen performance.

2.2. Golden Asia Media

Golden Asia Media has one of the largest exclusive digital out-of-home screen networks in Vietnam with LED-based advertising solutions for major locations in Ho Chi Minh City.

What sets them apart:

• Focuses on indoor & outdoor digital formats where screens are installed in targeted locations like universities, cafes, fast foods, beauty parlors, apartments, shopping malls, etc.
• Full-service media provider: Manages campaign planning, site selection, content scheduling, and screen operation, giving clients a turnkey solution rather than just offering ad space
• High-dwell, high-engagement venues: Screens placed where people dwell or move slowly (cafés, salons, residential buildings, universities) are especially effective when targeting urban youth, young professionals, families, and everyday consumers.

2.3. Vinama JSC

VINAMA JSC was founded in 2011 and is considered to be one of the leading full-service outdoor advertising agencies in Vietnam, providing services from conventional billboards to LED screens, in Ho Chi Minh City and most other provinces in the country.

What sets them apart:

• Extensive media formats: The media platforms offered by VINAMA include various advertising options such as LED 2D/3D displays, LED 5G screens, drone shows, mapping, hoarding, illuminated signs, among others.
• Strong presence in Ho Chi Minh city: The company, known as VINAMA, also provides billboard and LED display advertisements in many districts and major roads of Ho Chi Minh City.
• Recognition & innovation: VINAMA received the award of “Best Outdoor Advertising Company in Vietnam” and is known as the leader in the implementation of innovative formats of outdoor advertising in the Vietnamese market (LED 3D, LED 5G, drone & mapping shows).

2.4. Starview Media

Starview Media offers modern Out-of-Home (OOH) and Digital Signage advertising solutions, combining advanced display technologies with strategic placement and full-service campaign support to help brands reach audiences in high-traffic urban environments.

What sets them apart:

• Wide range of display formats: They provide LED/LCD Video Walls, digital signage, and interactive display solutions suitable for both indoor and outdoor use.
• Innovative & alternative media options: Apart from the conventional display options, they also provide mobile LED display solutions through LEDBike/LEDCars, and even holographic / Holobox / AR solutions for various events and showroom displays.
• Flexible placement across contexts: Their network comprises digital signage at transport hubs (airports, train stations), public places, and retail/lifestyle destinations - offering brands the flexibility of reaching the audience in various everyday contexts.

2.5. Focus Media Vietnam

Focus Media Vietnam brings a certain level of sophistication to the urban out-of-home market with its specialization in digital displays mounted in elevators (LCD & Digital Frame) within high-rise residential and commercial complexes.

What sets them apart:

• Specialist in elevator & building media: Focus Media Vietnam, part of the global Focus Media group, focuses on deploying advertising screens inside elevators and common areas of apartment buildings, offices, and residential complexes, bringing brand messages directly into consumers’ daily routines.
• Modern digital formats: The firm employs advanced digital displays in the form of "LCD TVs" such as Digital Frames ("DF 5.0") to display quality visuals, allowing for dynamic digital advertising in outdoor advertising, rather than simply posting static adverts.
• Rapid expansion & broad building network: Since entering the Vietnamese market in 2023, Focus Media Vietnam has, by 2024, partnered with more than 2,000 buildings across Vietnam, including high-rise buildings and residential buildings, thereby increasing its presence in Ho Chi Minh City.

3. Why choosing the right billboard provider matters?

Choosing the right digital billboard partner can determine whether your campaign blends into the background or becomes a standout presence in the city. The right provider ensures your message reaches the right people with maximum clarity and impact.

Selecting wisely means your campaign isn’t just displayed, it’s truly seen and remembered.

Picture credit: Moviamedia