11/03/2026 By Minh Thu

Digital out-of-home (DOOH) advertising offers powerful opportunities, but only when used correctly. Discover the 5 common DOOH mistakes brands still make and how to optimize campaigns for better audience reach and impact.

26/02/2026 By Minh Thu

Discover Vietnam’s 2026 OOH advertising prices, from billboards to LED screens. Understand cost factors, formats, and budgets to plan smarter outdoor marketing campaigns.

18/02/2026 By Minh Thu

Not too short to be forgotten, not too long to be ignored. Discover how brands can plan the right OOH campaign duration to build memory, avoid fatigue, and maximize outdoor advertising impact.

25/02/2026 By Minh Thu

Five Tet OOH campaigns that go beyond visuals, capturing emotions, cultural identity, and the true spirit of Vietnamese Tet through meaningful outdoor storytelling.

10/02/2026 By Uyen Phuong

Learn how DOOH supports the modern marketing funnel and why brands are rebalancing their media strategies with smarter outdoor advertising.

10/02/2026 By Uyen Phuong

OOH marketing is evolving fast, discover how brands can create standout outdoor campaigns through smart strategy, digital billboards, and integrated OOH execution.

27/01/2026 By Minh Thu

OOH or DOOH - which works better today? This article compares traditional billboards and digital LED screens, helping brands understand the differences and choose the right outdoor advertising format for effective, high-impact campaigns.

30/01/2026 By Minh Thu

Outdoor advertising in Vietnam is growing fast, with many formats available. This blog breaks down the most effective OOH options, helping brands understand each format and choose the right solution for high-impact campaigns with Firstboard.

30/11/2025 By Minh Thu

Roadside ads help small businesses build visibility and trust. The article also highlights reliable Vietnam providers offering a range of outdoor advertising solutions.