Where can I book large-format banner advertising for my retail store?
Large-format banners help retail brands stand out, boost visibility, and drive more walk-in customers. This blog covers the best locations and booking methods to maximize impact.
Why Large-Format Banners Still Work for Retail?
Even in the digital era, large-format banners remain one of the most cost-effective and high-impact tools for retail marketing. Unlike online ads that disappear with a scroll, banners dominate physical spaces — grabbing the attention of everyone passing by and leaving a lasting impression.
According to a Nielsen OOH Advertising Study, outdoor media is particularly effective for the retail sector, 39% of consumers notice directional Out-of-Home (OOH) advertisements. Among those who visited a store after seeing one, 74% made a purchase. This demonstrates the significant impact of physical visibility in driving real-world sales.
Large-format banners help retailers:
1. Build instant brand recognition in high-traffic areas.
2. Create strong visual impact with bold designs and clear messaging.
3. Reinforce local brand presence, especially near store locations.
Big visuals create lasting impressions — a few seconds can be enough to turn a passerby into a potential customer.
If you’re wondering where to book your next banner campaign, this guide will help - featuring insights from Firstboard Vietnam, a trusted outdoor media expert from Malaysia.
Top 5 media owners that offer Large-Format Banner Advertising
Choosing the right booking channel is key to maximizing reach and ROI. Retailers can choose from several outdoor media options, each offering unique benefits based on budget and target audience.
1. Firstboard Vietnam
Founded in 2020 and headquartered in Kuala Lumpur, Malaysia, FirstBoard is a media technology company that makes out-of-home (OOH) advertising smarter and easier. Connecting brands to over 15,000 billboards and digital screens across Southeast Asia, backed by powerful data tools, real-time insights, and partnerships with 200+ media owners. From planning and buying to research and premium location sourcing, we help businesses plan fast, but smart, and GO BIG. Researching the right audience at the right place, every time.
2. Shojiki Group
SJK Group specializes in providing products and services in the advertising and media industry, including advertising performance measurement. The company offers a wide range of OOH formats such as airport and in-flight advertising, billboards, bus and taxi ads, LED screens, Wi-Fi marketing, LED building displays, event advertising, and various high-tech advertising solutions across Vietnam.
3. Hai Tran Advertising & Airs
Hai Tran Advertising and Aviation Services JSC is a major operator in Vietnam’s airport advertising sector, managing official communication and media assets across multiple airports nationwide.
The company owned a wide portfolio of advertising formats, including billboards, LED screens, LCD displays, product display booths, customer reception counters, and event setups to meet diverse branding needs within airport environments.
Beyond advertising, Hai Tran Media & AIRS Group is also involved in several related business areas such as aviation services, commercial operations, restaurant management, transportation, and duty-free retail.
4. Note Group
Established in 2022, Note Group operates in the advertising and media sector with a growing network of OOH assets across more than 10 provinces and cities in Vietnam.
The company is the exclusive advertising operator for pedestrian bridges in Hanoi, and also provides multi-channel, multi-format media solutions for brands looking to reach diverse audiences.
With a combination of location coverage and operational experience, Note Group supports advertisers in running cost-efficient campaigns while maintaining broad visibility in both urban and suburban markets.
5. VESC
VESC provides outdoor advertising solutions through E-tower lightbox panels mounted on transformer poles, enabling brands to reach audiences at key traffic locations with high visibility. The company also operates LED screens in Districts 1, 3, and 7, including notable assets such as the Ho Con Rua LED display, which utilizes advanced LED technology developed and manufactured in South Korea to ensure high image quality and strong visual impact.
With a technical team experienced in screen operations and content management, VESC focuses on delivering stable display performance and consistent brand exposure across its digital network.
The Booking Process for Retailers
Launching a successful large-format banner campaign requires more than just choosing a good location - it follows a clear and organized process to ensure every step, from planning to installation, delivers maximum impact.
The booking process for large-format banners is not just about placing an ad; it's a strategic selection of prime retail real estate. The correct location and seamless execution determine whether your banner becomes a landmark or just background noise.
1. Define Your Goal & Location
OOH efficacy in Vietnam is largely determined by daily movement patterns. Because people in Hanoi and Ho Chi Minh City often move along defined metropolitan corridors, marketers need to be clear about their goals before selecting a place.
For example, busy roundabouts or famous or high-visibility places can assist in generating huge numbers of people seeing this. This impression for large-scale product debuts. Visibility virtually immediately correlates with cultural influence in Vietnam's densely populated metropolitan centers.
2. Set Budget & Format
Selecting the appropriate format necessitates a grasp of local urban dynamics because Vietnam's OOH market is quite different in terms of both format and cost.
3. Contact & Request Quotation
The OOH market in Vietnam is dispersed, with several media owners holding distinct websites in various provinces. Giving agencies a thorough brief when asking quotes, which includes the target audience, campaign duration, intended coverage zones, and noteworthy mobility habits, enables them to suggest locations that really meet your objectives.
4. Design & Production
Keep the design directional and simple, include elements like distance, arrows, and store information. Urban lighting also varies sharply across zones: Nguyễn Huệ and Bùi Viện have intense ambient lighting that can overpower weak designs, while suburban routes may have low visibility at night. OOH creatives must be optimized for Vietnam’s real-world brightness, color interference, and viewing distance.
5. Installation & Monitoring
Vietnam’s hot, humid, and rainy climate makes maintenance a critical part of OOH execution. Campaigns commonly face issues such as faded prints, peeling edges, LED malfunction, or obstruction from fast-growing trees. Thus, regular monitoring day and night is essential to ensure the site remains unobstructed, well-lit, and correctly angled. In dense cities like Hanoi and Ho Chi Minh City, visibility isn’t just a condition of OOH, it is the KPI. When visibility drops, so does your ROI.
Key Tips for Retail Advertising Campaigns
Directional Messaging: Driving action in the real world requires a clear direction. Always include explicit location cues, such as the business address, arrows, or brief callouts like "Only 500m ahead" or "Turn right at the next intersection," for OOH locations close to retail establishments, malls, or showrooms. These straightforward signals facilitate quick action and lessen friction in the client journey. Directional signals are particularly effective for product launches that depend on foot traffic, new shop openings, and temporary promotions.
Timing Matters: When outdoor advertising follows the natural cycles of consumer behavior, it works best. Schedule your advertising efforts around periods of high sales, significant holidays, weekend shopping spikes, or store-specific occasions like grand openings and the introduction of new merchandise. Impact may be further increased by launching OOH around summer travel, Tet, back-to-school, or pay weekends. By coordinating the time of your billboards with your offline retail calendar, you can make sure that awareness reaches its peak at the exact moment when customers are most prepared to make a purchase.
Legal Compliance: Make sure all legal criteria are met before starting an OOH campaign, especially in high-traffic or highly visible places. Regarding billboard size, illumination, location, and working hours, each Vietnamese cities and districts have their own regulations. In addition to avoiding legal problems, obtaining government clearance, construction safety inspections, and advertising permits guarantees that your campaign is successful from beginning to end. Landlords and municipal authorities view compliance as a sign of professionalism and credibility.
Consistency: Recall is accelerated, and identification is strengthened when a message is consistent across online and offline platforms. When the typefaces, colors, slogans, and main pictures on your billboard align with those in your digital advertisements, people are more likely to make the connection and build trust more quickly. The familiarity strengthens the message whether consumers come see your brand on Google, TikTok, Meta, or a digital billboard. Consistent creative execution across all platforms aids in the development of a powerful, cohesive identity that remains at the forefront of consumers' minds throughout new releases.
Whether you book directly with media owners or through a professional OOH agency, large-format banner advertising remains one of the most reliable ways to boost visibility and attract customers in Vietnam’s competitive retail landscape. With its nationwide network, creative expertise, and end-to-end service, the agency can be considered the trusted partner for retailers looking to turn outdoor visibility into real-world sales.
If you're exploring options for large-format banner placements, you can browse available locations on the Firstboard Vietnam website to see what fits your store’s needs, or you can reach us here! for more information.
Picture Credit: Pexels, Hatuba
