Which companies manage outdoor ad campaigns from design to installation?
Managing outdoor campaigns takes more than just booking space — it requires a seamless blend of creativity, logistics, and data. That’s why many brands in Vietnam choose full-service OOH agencies like Firstboard, which handle everything from concept to installation
Explore Firstboard Vietnam for Full-Service OOH
What Is a Full-Service Outdoor Advertising (OOH) Agency?
In today’s competitive marketing landscape, brands need more than just billboard space — they need partners who can handle the entire process, from concept to execution. That’s where full-service outdoor advertising agencies come in. These agencies manage every stage of a campaign to ensure quality, consistency, and measurable impact.
What Does “Full-Service OOH” Include?
A true full-service OOH agency doesn’t just rent billboard space — it builds visibility through strategy, creativity, and flawless execution.
A Full-Service OOH (Out-of-Home) agency provides end-to-end campaign management, combining creative design, legal compliance, production, and monitoring - all handled under one roof.
Strategic Consultation
Every successful outdoor campaign begins with a clear, data-driven strategy. In Vietnam, where OOH ads reach up to 92% of urban consumers each week (Nielsen, 2024), choosing the right location and message can define a brand’s visibility. Full-service agencies start by analyzing market trends, audience behavior, and city traffic flows to identify the most effective formats and placements — from large-format billboards that dominate highways to LED screens and street furniture that capture attention in high-footfall zones. This strategic foundation ensures that every billboard speaks to the right people, in the right place, at the right time.
Creative Design (Maquette)
OOH design is about clarity and impact. In-house creative teams ensure every file is print-ready, installation-optimized, and visually compelling, using bold visuals and minimal text to capture attention in seconds.
Legal & Permit Support
Professional OOH agencies handle legal paperwork and advertising permits to ensure campaigns are deployed legally and efficiently, avoiding unnecessary delays or fines.
Production & Installation
From printing to structural installation, agencies manage all technical aspects, including banner stretching, frame mounting, and LED setup — ensuring safety and compliance across all site types.
Monitoring & Maintenance
A true full-service OOH provider doesn’t stop after installation. They offer routine maintenance, fabric replacement, lighting repair, and weather-related inspection throughout the campaign duration.
5 Factors to Consider When Choosing a Full-Service OOH Partner
Choosing the right OOH partner is more than a business decision — it’s a long-term investment in your brand’s visibility and reputation.
Selecting the right full-service outdoor advertising (OOH) agency can determine the success of your entire campaign. A good partner doesn’t just rent ad space - they combine creativity, strategic thinking, and technical expertise to deliver measurable impact. Below are the five most important factors to evaluate when choosing your OOH partner in Vietnam.
Creative Capability
Your campaign’s effectiveness begins with great design. Review the agency’s creative portfolio to assess how well they adapt visuals for large-scale formats such as billboards, LED screens, and transit media. Strong OOH design focuses on clarity, minimal copy, and bold contrast, ensuring your message remains legible and impactful even at a distance or while in motion. The best agencies also provide internal creative teams that understand both the artistic and technical requirements of print and digital OOH formats.
Location Network
A powerful message means little without the right placement. Evaluate whether the agency has direct access to premium or exclusive billboard locations in major cities like Ho Chi Minh City, Hanoi, Da Nang, and Can Tho - as well as high-traffic regional hubs. A broad, diversified media network allows your campaign to reach different audience segments effectively, from commuters to urban shoppers. Nationwide coverage also makes it easier to manage multiple campaigns under a single plan.
Legal & Operational Experience
Outdoor advertising in Vietnam requires strict compliance with local regulations. Your OOH partner should have in-depth experience in handling permits, coordinating with city authorities, and ensuring structural safety standards. Agencies with strong operational teams can manage the entire workflow — from design approval to installation — ensuring your campaign launches smoothly and on schedule.
Warranty & Maintenance Policy
Outdoor conditions in Vietnam can be unpredictable, from tropical rains to strong sunlight. A professional OOH agency should provide clear maintenance and aftercare policies, including banner replacement, lighting repair, and structural inspections. This ensures your billboard maintains its quality and visibility throughout the campaign period, protecting your investment and your brand image.
Client Reviews & Case Studies
Past performance is one of the best indicators of future results. Review the agency’s client portfolio, testimonials, and case studies to understand their strengths and reliability. Look for diversity in industries served - from retail and finance to FMCG and real estate - and note whether their campaigns achieved measurable outcomes such as increased foot traffic, higher brand recall, or improved sales conversions.
Why Choose Firstboard Vietnam
When it comes to end-to-end outdoor advertising management, Firstboard Vietnam stands out as a trusted partner for both local and international brands. With an extensive network of billboard and LED locations across Vietnam, Firstboard provides complete OOH services - from media planning and creative design to printing, installation, and performance tracking.
Their in-house creative team specializes in OOH-optimized visuals that attract attention and align with each brand’s strategic goals. Meanwhile, the operations team ensures fast, compliant installations and reliable maintenance to keep campaigns running smoothly.
What sets Firstboard Vietnam apart is its data-driven approach - offering clients campaign performance insights through traffic analytics, audience mapping, and conversion tracking. Whether you’re planning a nationwide product launch or a local retail campaign, Firstboard Vietnam ensures every step - from concept to completion - delivers maximum visibility and brand impact.
Contact us now! to get a customized proposal and discover how your next outdoor campaign can reach more customers effectively.
Picture credit: Pexels, Firstboard
