15/01/2024 By Arissa Zaini

Have you met the Father of Advertising? Uncover the legacy, a visionary who revolutionized the industry with creativity and innovation.

22/07/2024 By Arrisa Zaini

Learn how to harness the power of User Generated Content in OOH to create engaging and authentic campaigns.

25/07/2024 By Nur Aishah

Explore Malaysia's OOH advertising trends in 2024. Discover the shift to digital billboards, consumer behavior changes, and the challenges for small businesses.

26/07/2024 By Arrisa Zaini

IKEA Malaysia's smart use of Malay language builds strong customer connections. Learn how Ikea's marketing strategy boost brand loyalty.

02/08/2024 By Arrisa Zaini

Did you know that you can step up your advertising game by keeping up with technology? Understand the impacts of technology in OOH here!

06/08/2024 By Nur Aishah

Pop culture media infuses billboards in their story-telling, influencing people's perception of OOH ads.

07/08/2024 By Arrisa Zaini

Building wraps aren't famous in Malaysia for now... But let's see what it offers to the OOH marketing world

07/08/2024 By Nur Aishah

The Malaysian Institute of Road Safety Research (Miros) urges outdoor advertisers to adhere to electronic billboard guidelines for road safety.

08/08/2024 By Nur Aishah

Tweet marketing is one of the most up-to-date, fun, and interactive ways of outdoor advertising for engagement and following boost.