Firstboard Knowledge
Guerrilla Advertising The Techniques OOH Advertising
24/05/2024 By Vanessa Lim
Guerilla advertising? You may be asking what that is, no worries! This article has the answers to your question! Let's find out what it is
Nestlé OOH Campaign Bursts The Highways With Berries
06/06/2024 By Arrisa Zaini
Nestlé OOH campaign drools Malaysians with their 3D OOH campaign recently. Get more insights about the campaign here!
A Global Tour Of Weird Laws In OOH Advertising
06/06/2024 By Arrisa Zaini
Explore the weird laws that used to be enforced in the OOH advertising world, highlighting the most peculiar ones from all around the globe
OOH Advertising: Push And Pull Strategy In Marketing
06/06/2024 By Arrisa Zaini
Push and pull strategy in marketing for OOH advertising is not for the weak. Know when to push or pull when it comes to marketing here
OOH Advertising Malaysia Expects Gradual Growth In 2024
07/06/2025 By Arrisa Zaini
OOH advertising Malaysia expects a slow and steady growth. Is traditional billboard still every brands' favourite OOH medium?
Subway 3D Billboard Brought Its Mascot To Life In KL
07/06/2024 By Arrisa Zaini
This eye-catching display is part of the “One Foot Closer 3D” campaign, which aims to connect with Malaysians through culturally resonant imagery.
Billboards Big Tree Inspire at Yayasan Chow Kit
10/06/2024 By Arrisa Zaini
This project, called “From Billboards to Backpacks,” is run by Big Tree, a company known for its outdoor advertising.
More Than Just Ads: Awareness In Ads For OOH
10/06/2024 By Arrisa Zaini
Awareness in ads is increasing in popularity. Brands are putting some sense into their ads and marketing to connect with people.
Billboard Errors Are Purely Mistakes Or Marketing Genius?
12/06/2024 By Arrisa Zaini
Are billboard errors mistakes or smart marketing? Discover how intentional and unintentional errors impact brand image.
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