07/05/2025 By Arrisa Zaini
Learn how to harness the power of User Generated Content in OOH to create engaging and authentic campaigns.
07/05/2025 By Nur Aishah
Explore Malaysia's OOH advertising trends in 2024. Discover the shift to digital billboards, consumer behavior changes, and the challenges for small businesses.
06/05/2025 By Arrisa Zaini
IKEA Malaysia's smart use of Malay language builds strong customer connections. Learn how Ikea's marketing strategy boost brand loyalty.
06/05/2025 By Arrisa Zaini
Did you know that you can step up your advertising game by keeping up with technology? Understand the impacts of technology in OOH here!
06/05/2025 By Nur Aishah
Pop culture media infuses billboards in their story-telling, influencing people's perception of OOH ads.
06/05/2025 By Arrisa Zaini
Building wraps aren't famous in Malaysia for now... But let's see what it offers to the OOH marketing world
06/05/2025 By Nur Aishah
The Malaysian Institute of Road Safety Research (Miros) urges outdoor advertisers to adhere to electronic billboard guidelines for road safety.
06/05/2025 By Nur Aishah
Tweet marketing is one of the most up-to-date, fun, and interactive ways of outdoor advertising for engagement and following boost.
06/05/2025 By Arrisa Zaini
Let's look at the successful stories of building wraps from all around the world like Dubai, London and the New York City.