The website uses cookies. By continuing to use this, you accept our use of cookies. Please see our privacy policy for more information

Is User Generated Content In OOH Relevant?

07/05/2025 By Arrisa Zaini

Learn how to harness the power of User Generated Content in OOH to create engaging and authentic campaigns.

Malaysia’s OOH Advertising Trends in 2024: What’s New?

07/05/2025 By Nur Aishah

Explore Malaysia's OOH advertising trends in 2024. Discover the shift to digital billboards, consumer behavior changes, and the challenges for small businesses.

IKEA’s Marketing Strategy in Malaysia: Local Language is the Key!

06/05/2025 By Arrisa Zaini

IKEA Malaysia's smart use of Malay language builds strong customer connections. Learn how Ikea's marketing strategy boost brand loyalty.

The Impacts Of Technology In OOH Advertising

06/05/2025 By Arrisa Zaini

Did you know that you can step up your advertising game by keeping up with technology? Understand the impacts of technology in OOH here!

A Fun Dive Into Media Marketing: Billboards In Pop Culture

06/05/2025 By Nur Aishah

Pop culture media infuses billboards in their story-telling, influencing people's perception of OOH ads.

Building Wraps: A New Face Of Outdoor Advertising

06/05/2025 By Arrisa Zaini

Building wraps aren't famous in Malaysia for now... But let's see what it offers to the OOH marketing world

Bright Ideas: How to Implement Safe Electronic Billboard Displays

06/05/2025 By Nur Aishah

The Malaysian Institute of Road Safety Research (Miros) urges outdoor advertisers to adhere to electronic billboard guidelines for road safety.

Tweet Marketing Secrets: Growing Your Following and Engagement

06/05/2025 By Nur Aishah

Tweet marketing is one of the most up-to-date, fun, and interactive ways of outdoor advertising for engagement and following boost.

Building Wraps: A Global Phenomenon

06/05/2025 By Arrisa Zaini

Let's look at the successful stories of building wraps from all around the world like Dubai, London and the New York City.