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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

The Rise Of AI In DOOH Campaign In Advertising!

18/03/2024 By Vanessa Lim

Artificial Intelligence in DOOH campaign advertising— what?! Pop into our article and find out what the rise of AI is

Is DOOH Advertising & EV Charging In Malaysia A Thing Now?

19/03/2024 By Vanessa Lim

Take a different dive into what this article's about: DOOH & EV Charging in Malaysia?! Is that a thing now in 2024?!

The Attractive Art Of Advertising Appeal In Malaysia

13/04/2024 By Vanessa Lim and Arissa Zaini

Here are some entertaining examples to the charm of advertising appeal, some of which you might be familiar with, too!

Street Furniture Advertising Is A Thing In Malaysia?

15/04/2024 By Vanessa Lim and Durga Devi

Street furniture advertising what is it? And since when is it a thing in Malaysia?! This article holds the answers, all for you to find out!

The 6 Major Advertising Media Types You Need To Know!

17/04/2024 By Vanessa Lim and Arrisa Zaini

Out of the manifold of advertising media types there are, this article ties down the 6 terrific types for you to learn.

Street Furniture Advertising And Its Top Pros & Cons!

24/04/2024 By Vanessa Lim and Durga Devi

You might have heard of street furniture advertising, you might have seem these too. In this article you can learn the pros & cons of them

Is Programmatic Digital Out Of Home (pDOOH) Practical?

29/04/2024 By Vanessa Lim and Durga Devi

Explore the potential prospects to integrating pDOOH into your outdoor advertising. Is it practical? Let's find out in this article!

2024's Outdoor Advertising Trends To Look Forward To: The Fantastic Five!

02/05/2024 By Vanessa Lim and Arissa Zaini

Staying up to date with the current outdoor advertising trends is the way to get your game going. Here's what you need to buckle up for.

The Ultimate OOH Guide You Need: Outdoor Advertising Malaysia!

08/05/2024 By Vanessa Lim and Arissa Zaini

Say you do know what outdoor advertising Malaysia is, but do you know all about it? Check out this article right now!


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u