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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Subway 3D Billboard Brought Its Mascot To Life In KL

07/06/2024 By Arrisa Zaini

Subway launched their "One Step Closer" campaign as Raya is nearing. Read more on the Subway 3D Billboard campaign here

From Billboards To Backpacks, Big Tree Inspires At Yayasan Chow Kit

10/06/2024 By Arrisa Zaini

From Billboards To Backpacks, Big Tree Inspires At Yayasan Chow Kit

More Than Just Ads: Awareness In Ads For OOH

10/06/2024 By Arrisa Zaini

Awareness in ads is increasing in popularity. Brands are putting some sense into their ads and marketing to connect with people.

Billboard Errors Are Purely Mistakes Or Marketing Genius?

12/06/2024 By Arrisa Zaini

Are billboard errors mistakes or smart marketing? Discover how intentional and unintentional errors impact brand image.

Pepsi 2024: The Beginning Of A Bolder Era

14/06/2024 By Arrisa Zaini

Pepsi 2024 rebranding move stuns global with its iconic CGIs. The blend of nostalgia and modernity appeals to a broad audience.

How Darlie Malaysia Brings People Closer With A Smile

18/06/2024 By Arrisa Zaini

Darlie Malaysia campaign, "Closer with a Smile", shows how to refresh a brand image while keeping its root. Read about the formula here!

Digital Boosts Outdoor Ads: Are They The Best Combo?

18/06/2024 By Arrisa Zaini

Digital elements breathe new life into outdoor ads, creating a seamless journey to brands' social media & websites.

The Super Bowl Ads To Remember: Touchdown Your Marketing Campaign Ideas

19/06/2024 By Arrisa Zaini

Super Bowl ads become legends! See if these iconic commercials can be in your marketing campaign ideas list!

Media Collaboration: The Power Of Two (Or More!)

26/06/2024 By Arrisa Zaini

Ever heard of the saying: Teamwork makes the dream work? It's 2024, time to venture into media collaboration!


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u