05/05/2025 By Nur Aishah

A guide on how to build effective advertising by understanding consumer behavior to make your outdoor advertising reaches its maximum impact.

02/05/2025 By Nur Aishah

After the global pandemic, rural tourism has become more relevant than ever. Learn how to use outdoor ads to support our rural economy!

16/04/2025 By Munirah

Learn how to become a media owner in Malaysia with this step-by-step guide covering location strategy, legal approvals, licensing, installation and everything you need to start your media business.

18/10/2024 By Nur Aishah

Struggling to know where to put your billboard advertisement? Location research is all about strategizing your ad so that your campaign reaches the right target with the optimum cost!

26/06/2024 By Arrisa Sufia

Struggling to find out the estimated cost of billboards in your state? This article will reveal the estimated monthly cost for each Malaysian state.

24/06/2024 By Arrisa Sufia

OOH Malaysia has been always been a stable growth throughout the years. With COVID-19 hitting it hard, Firstboard's research shows that the OOH might be coming back to life in a new way.

19/06/2024 By Arrisa Sufia

Malaysia offers a pool of opportunities, but advertising OOH here can be more complex than it seems for international brands. Let's clear up how to navigate advertising in Malaysia.

05/06/2024 By Yeo Gib Son

Explore how transit advertising are revolutionizing Malaysia’s marketing strategies with cost-effective, high-visibility campaigns. Read now to know how transit advertising can be a game-changer for your business.

27/12/2023 By A. Durga Devi

Exploring the feasibility of Programmatic Digital Out-Of-Home (pDOOH) advertising in Malaysia. Analyzing market trends, technological infrastructure, and advertiser adoption to assess the practicality of implementing automated, data-driven campaigns in th