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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

The Super 7 Transit Advertising Types For You To Know!

16/05/2024 By Vanessa Lim

Let's uncover the 7 transit advertising types there are in Out of Home advertising. Hop on, it's one fun and fast ride!

Let's Get Into The Artful Aims Of Ambient Advertising!

21/05/2024 By Vanessa Lim

Ladies & gentlemen, we present to you today: ambient advertising! From the what's down to the how's, pop by and check us out

Guerrilla Advertising The Techniques OOH Advertising

24/05/2024 By Vanessa Lim

Guerilla advertising? You may be asking what that is, no worries! This article has the answers to your question! Let's find out what it is

Nestlé OOH Campaign Bursts The Highways With Berries

06/06/2024 By Arrisa Zaini

Nestlé OOH campaign drools Malaysians with their 3D OOH campaign recently. Get more insights about the campaign here!

A Global Tour Of Weird Laws In OOH Advertising

06/06/2024 By Arrisa Zaini

Explore the weird laws that used to be enforced in the OOH advertising world, highlighting the most peculiar ones from all around the globe

OOH Advertising: Push And Pull Strategy In Marketing

06/06/2024 By Arrisa Zaini

Push and pull strategy in marketing for OOH advertising is not for the weak. Know when to push or pull when it comes to marketing here

OOH Advertising Malaysia Expects Gradual Growth In 2024

07/06/2025 By Arrisa Zaini

OOH advertising Malaysia expects a slow and steady growth. Is traditional billboard still every brands' favourite OOH medium?

Subway 3D Billboard Brought Its Mascot To Life In KL

07/06/2024 By Arrisa Zaini

This eye-catching display is part of the “One Foot Closer 3D” campaign, which aims to connect with Malaysians through culturally resonant imagery.

Billboards Big Tree Inspire at Yayasan Chow Kit

10/06/2024 By Arrisa Zaini

This project, called “From Billboards to Backpacks,” is run by Big Tree, a company known for its outdoor advertising.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u