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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Neuter Your Ex? Malaysia's Purrfectly Hilarious Way To Help Animals

03/07/2024 By Arrisa Zaini

Malaysia's SPCA Selangor launched a hilarious "Neuter Your Ex" campaign! Donate to control strays and get the closure you never got!

"Jom, Teka Peribahasa!" By Big Tree Makes Learning Fun

04/07/2024 By Arrisa Zaini

Big Tree's "Jom, Teka Peribahasa!" contest is making Malaysians laugh and learn. See how this campaign brings communities together!

Isterix: The Marketing Campaign That Sparks Controversy

05/07/2024 By Arrisa Zaini

Neelofa's Isterix ad sparks outrage! Was racy marketing worth the backlash? Learn about responsible advertising in Malaysia.

The Marketing Magic Behind ZUS Coffee's Matcha Macam Series

09/07/2024 By Arrisa Zaini

Craving matcha from ZUS Coffee? Before that, let's understand what's the hype with ZUS Coffee Matcha Macam craze!

Lights, Camera, OOH: Captivating Audiences In The Malaysian Entertainment Industry

12/07/2024 By Arrisa Zaini

Cut through the digital noise! Explore how OOH advertising can captivate audiences & propel the Malaysian entertainment industry.

OOH Relevance: Why Out-of-Home Advertising Still Wins Big For Movies & Shows

16/07/2024 By Arrisa Zaini

Captivating billboards & strategic placement make means OOH relevance for movies and shows in a digital age. Read more about it here!

Your Secret Weapon For E-Commerce In OOH Success

17/07/2024 By Arrisa Zaini

E-commerce stores struggling to be seen online? But did you know that e-commerce in OOH can cut through the noise & drives sales?

How OOH Advertising Drives the F&B Industry’s Success in Malaysia

19/07/2024 By Arrisa Zaini

Craving customers? F&B industry in OOH is the way to make mouths water & drive traffic to restaurants. Learn creative OOH strategies!

An OOH Marvel: Train Advertising In Malaysia

15/01/2024 By Arrisa Zaini

There are several important benefits in train advertising that every brand owners should know. Let's check them out here!


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u