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Billboard Trends & Outdoor Media Insights in Indonesia

Welcome to the Firstboard Indonesia blog — your source for expert analysis, campaign tips, and OOH media strategies. Whether you're planning in Jakarta or beyond, we share knowledge to help you choose the right billboard sites and improve campaign results

Firstboard Knowledge

More Than an Ad: How Billboards Became K-Pop's Most Powerful Tool for Fan Connection

05/12/2025 By Diva

Explore the phygital (physical digital) revolution where K-Pop's DOOH & fan-funded billboards in Indonesia create real-world hype, bridging digital trends with unmissable physical spectacles.

Lace Up, Look Up: How Indonesia's Running Boom is Winning the Race with Billboards

29/11/2025 By Diva

Indonesia's running craze is huge! It's the best time for brands to use billboards along popular routes to connect with this energized community. It's the perfect mix of fitness passion and powerful, physical advertising.

The Ultimate Guide to 3D Billboards in Indonesia: Beyond the Hype, Into the Future

20/11/2025 By Diva

Dive deep into the revolution of 3D billboards in Indonesia. This ultimate guide explores the technology, viral impact, prime locations, costs, and how this immersive advertising is reshaping brand engagement across the archipelago.

8 Types of Outdoor Advertising You Must Know — A Complete, Easy-to-Read Guide for Modern Marketers

24/11/2025 By Firyal

From traditional baliho to high-tech robotic LEDs and cultural elements like ornamen kujang, master every outdoor advertising format to amplify your brand's reach.

The Psychology of Viral Billboards: What Makes Certain Ads Instantly Captivate Audiences

05/11/2025 By Diva

Uncover the psychological factors that turn ordinary billboards into viral sensations.

How to Measure OOH Advertising: A Data-Driven Guide to Proving ROI

15/09/2025 By Diva

Discover how to measure the real-world impact of your OOH (Out-of-Home) advertising campaigns. From tracking tools to location data and brand lift surveys, learn effective strategies to optimize performance and prove ROI.

How Street Ads Support MSMEs in Indonesia

25/08/2025 By Firyal

Street ads remain the backbone of MSME marketing in Indonesia, offering affordable visibility, local trust, and strong impact in today’s challenging economy. Discover how outdoor ads empower small businesses to thrive.

How Interactive Can an Ad Get? Exploring Tech-Driven Outdoor Ads in Indonesia

27/08/2025 By Firyal

Interactive DOOH ads are transforming Indonesia’s cities with weather-based billboards, live streaming, robotic LED screens, and gamified activations—making ads not just seen, but experienced.

Why DOOH Ads Are Taking Over Indonesian Cities

25/08/2025 By Firyal

Digital Out-of-Home (DOOH) ads are transforming Indonesia’s cities, led by Jakarta. Backed by regulation and new tech, DOOH delivers impactful, dynamic visibility for brands.


Grow Your Knowledge. Improve Your Campaigns.

Stay updated with real examples, market news, and best practices in Indonesia’s outdoor media space. Firstboard’s blog supports advertisers and planners with clear, helpful content for better billboard decisions.

Grow Your Knowledge. Improve Your Campaigns.

Stay updated with real examples, market news, and best practices in Indonesia’s outdoor media space. Firstboard’s blog supports advertisers and planners with clear, helpful content for better billboard decisions.