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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Why Local Advertisements Are More Effective Than Ever

23/08/2024 By Nur Aishah

From Siti Khadijah to Suruhanjaya Tenaga, local advertisements are effective if done right. Here's how they utilize outdoor advertising.

Cadbury Advertising: "For You, I Would" Campaign Is A Sweet Success

30/08/2024 By Arrisa Zaini

Cadbury advertising campaign, "For You, I Would", touched hearts. Learn how this campaign used storytelling to build brand loyalty.

How to Buy Digital Billboard Ad Space in Malaysia

05/09/2024 By Nur Aishah

A comprehensive guide to everything you need to know before buying digital billboard ad space in Malaysia.

Klang Valley Area Outdoor Advertising: The Power Of Walkable Cities

17/09/2024 By Nur Aishah

The Klang Valley area is recognized for its urban metropolitan landscape, promoting walkable cities that help reshape OOH advertising.

Digital Out-of-Home Advertising In Malaysia: The Ultimate Guide

22/10/2024 By Nur Aishah

Digital out-of-home is popular in Malaysia now. Discover the types, price ranges, and key factors to optimize your DOOH strategy for success.

Understanding Consumer Behavior: How To Build Effective Outdoor Ads

30/10/2024 By Nur Aishah

A guide on how to build effective advertising by understanding consumer behavior to make your outdoor advertising reaches its maximum impact.

Leverage Outdoor Advertising For Rural Tourism Growth In Malaysia

13/11/2024 By Nur Aishah

After the global pandemic, rural tourism has become more relevant than ever. Learn how to use outdoor ads to support our rural economy!

How to Become a Media Owner in Malaysia

16/04/2025 By Munirah

Learn how to become a media owner in Malaysia with this step-by-step guide covering location strategy, legal approvals, licensing, installation and everything you need to start your media business.

Strategize Your Billboard Advertisement Using Location Research

09/12/2024 By Nur Aishah

Struggling to know where to put your billboard advertisement? Location research is all about strategizing your ad so that your campaign reaches the right target with the optimum cost!


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u