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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Digital Out-of-Home Advertising In Malaysia: The Ultimate Guide

22/10/2024 By Nur Aishah

Digital out-of-home is popular in Malaysia now. Discover the types, price ranges, and key factors to optimize your DOOH strategy for success.

Understanding Consumer Behavior: How To Build Effective Outdoor Ads

30/10/2024 By Nur Aishah

A guide on how to build effective advertising by understanding consumer behavior to make your outdoor advertising reaches its maximum impact.

Leverage Outdoor Advertising For Rural Tourism Growth In Malaysia

13/11/2024 By Nur Aishah

After the global pandemic, rural tourism has become more relevant than ever. Learn how to use outdoor ads to support our rural economy!

How to Become a Media Owner in Malaysia

16/04/2025 By Munirah

Learn how to become a media owner in Malaysia with this step-by-step guide covering location strategy, legal approvals, licensing, installation and everything you need to start your media business.

Strategize Your Billboard Advertisement Using Location Research

09/12/2024 By Nur Aishah

Struggling to know where to put your billboard advertisement? Location research is all about strategizing your ad so that your campaign reaches the right target with the optimum cost!

Billboard Cost Based On Malaysian States In 2024

26/06/2024 By Arrisa Sufia

Struggling to find out the estimated cost of billboards in your state? This article will reveal the estimated monthly cost for each Malaysian state.

OOH Demands And Trends In Malaysia Over The Years (2020-2024)

24/06/2024 By Arrisa Sufia

OOH Malaysia has been always been a stable growth throughout the years. With COVID-19 hitting it hard, Firstboard's research shows that the OOH might be coming back to life in a new way.

How To Advertise In Malaysia: A Guide For International Advertisers

21/06/2024 By Arrisa Sufia

Malaysia offers a pool of opportunities, but advertising OOH here can be more complex than it seems for international brands. Let's clear up how to navigate advertising in Malaysia.

Is Transit Advertising in Malaysia Effective for Branding?

05/06/2024 By Yeo Gib Son

Explore how transit advertising are revolutionizing Malaysia’s marketing strategies with cost-effective, high-visibility campaigns. Read now to know how transit advertising can be a game-changer for your business.


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u