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Insights and Strategies in Out-of-Home Advertising

Welcome to the Firstboard Blog — your go-to source for the latest trends, expert tips, and real-world strategies in outdoor advertising. Whether you're planning a billboard campaign in Malaysia, Indonesia, or across Southeast Asia, we bring you content th

Firstboard Knowledge

Media Collaboration: The Power Of Two (Or More!)

26/06/2024 By Arrisa Zaini

Ever heard of the saying: Teamwork makes the dream work? It's 2024, time to venture into media collaboration!

Malaysia's Purrfectly Hilarious Way To Help Animals

03/07/2024 By Arrisa Zaini

Looking for a unique way to get back at your ex while helping animals in need?

"Jom, Teka Peribahasa!" By Big Tree Makes Learning Fun

04/07/2024 By Arrisa Zaini

Looking up from your phone at a bus stop, you see a flash of something familiar.

Isterix: The Marketing Campaign That Sparks Controversy

05/07/2024 By Arrisa Zaini

Neelofa's Isterix ad sparks outrage! Was racy marketing worth the backlash? Learn about responsible advertising in Malaysia.

Magic Behind ZUS Coffee's Matcha Macam Series

09/07/2024 By Arrisa Zaini

Craving matcha from ZUS Coffee? Before that, let's understand what's the hype with ZUS Coffee Matcha Macam craze!

OOH: Captivating Audiences In The Malaysian

12/07/2024 By Arrisa Zaini

Cut through the digital noise! Explore how OOH advertising can captivate audiences & propel the Malaysian entertainment industry.

Why Out-of-Home Advertising Still Wins Big

16/07/2024 By Arrisa Zaini

Captivating billboards & strategic placement make means OOH relevance for movies and shows in a digital age. Read more about it here!

Your Secret Weapon For E-Commerce In OOH Success

17/07/2024 By Arrisa Zaini

E-commerce stores struggling to be seen online? But did you know that e-commerce in OOH can cut through the noise & drives sales?

OOH Advertising Drives the F&B Industry’s Success

19/07/2024 By Arrisa Zaini

Craving customers? F&B industry in OOH is the way to make mouths water & drive traffic to restaurants. Learn creative OOH strategies!


Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u

Stay Ahead with Firstboard’s OOH Knowledge Hub

Keep up with the evolving world of OOH media. From creative billboard executions to data-driven media planning, Firstboard Blog empowers advertisers, agencies, and brands with practical insights and market intelligence. Bookmark this page and follow our u