Firstboard Knowledge
A Fun Dive Into Media Marketing: Billboards In Pop Culture
06/08/2024 By Nur Aishah
Pop culture media infuses billboards in their story-telling, influencing people's perception of OOH ads.
Building Wraps: A New Face Of Outdoor Advertising
07/08/2024 By Arrisa Zaini
Building wraps aren't famous in Malaysia for now... But let's see what it offers to the OOH marketing world
Bright Ideas: How to Implement Safe Electronic Billboard Displays
07/08/2024 By Nur Aishah
The Malaysian Institute of Road Safety Research (Miros) urges outdoor advertisers to adhere to electronic billboard guidelines for road safety.
Tweet Marketing Secrets: Growing Your Following and Engagement
08/08/2024 By Nur Aishah
Tweet marketing is one of the most up-to-date, fun, and interactive ways of outdoor advertising for engagement and following boost.
Building Wraps: A Global Phenomenon
09/08/2024 By Arrisa Zaini
Let's look at the successful stories of building wraps from all around the world like Dubai, London and the New York City.
Innovative Advertising: Leveraging Street Art In Malaysia For Brand Visibility
09/08/2024 By Nur Aishah
Street art in Malaysia and outdoor advertising transform urban spaces. Murals can connect brands with people while supporting local artists.
Gen Z Trends: Navigating A New Era Of Outdoor Advertising
12/08/2024 By Nur Aishah
Current Gen Z trends influence the marketing landscape, including OOH advertisements. Explore how they impact outdoor advertising.
Hiring UGC Creators Is The Answer To Successful Marketing
16/08/2024 By Arrisa Zaini
More than just a trend. Learn how to harness the power of using UGC creators to build stronger brand connections and drive sales.
OAAM: Outdoor Advertising Malaysia Gets Data Boost
19/08/2024 By Arrisa Zaini
The new audience measurement system by OAAM is set to revolutionise Malaysia's OOH advertising industry.
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