From LED Trucks to Gojek Helmets: Types of Moving Ads You’ll See on Indonesian Streets

In the vibrant chaos of Indonesia’s streets, advertising doesn’t stand still. It moves literally. As traffic hums through cities like Jakarta, Bandung, and Surabaya, so does a growing variety of mobile advertising formats, cleverly designed to capture the attention of urban audiences. From LED trucks flashing brand campaigns to motorcycle drivers sporting branded helmets, Indonesia’s streets have become an ever-moving canvas for marketing messages.

As digital habits rise and traditional media shifts, Out-of-Home (OOH) advertising has adapted to become more dynamic, interactive, and mobile. Moving ads unlike static billboards travel through different neighborhoods, reach diverse audiences, and blend with the pulse of daily life. For brands looking to make a lasting impression, especially in urban centers with heavy traffic and footfall, these formats offer creative and cost-effective exposure.

Let’s explore some of the most popular and eye-catching moving ad formats you’ll commonly see across Indonesia:

1. LED Advertising Trucks

One of the most striking moving ad formats on Indonesian roads is the LED truck. These vehicles are equipped with digital screens that play video ads, promotional content, or animated campaigns while cruising through high-traffic routes or parking in strategic public areas. What makes LED trucks effective is their visual impact bright, moving displays are naturally more attention-grabbing than static banners. They’re often used for product launches, event promotions, or time-sensitive campaigns. With the added flexibility of changing digital content instantly, brands can customize messaging for different locations or times of day.

2. Vehicle Wrapping (Car & Bus Ads)

You’ve likely seen ride-hailing cars, buses, or even small delivery vans wrapped in vibrant full-color ads. Vehicle wrapping turns ordinary transportation into mobile billboards. Whether it’s a TransJakarta bus or a Grab car, wrapped vehicles can reach thousands of eyes per day as they move through the city. For long-term visibility, vehicle wraps offer high ROI. They’re particularly useful for FMCG, tech, or e-commerce brands that want consistent exposure in different zones of a city. Since these vehicles operate daily, the ad stays in motion without extra placement costs.

3. Motorcycle Ads (Including Gojek & Grab Helmets and Jackets)

With millions of motorcycles dominating Indonesia’s roads, motorcycle-based ads have become a powerful format especially through the massive fleets of Gojek and Grab. Many of their drivers wear branded helmets, jackets, or delivery bags that serve as constant moving ads. These ads reach hyperlocal audiences in neighborhoods, alleys, and areas unreachable by larger vehicles. Brands often collaborate with ride-hailing platforms to create co-branded campaigns that go beyond the road sometimes linking the physical visibility with in-app promotions or discounts.

4. Bicycle & Scooter Ads (Eco-Friendly Appeal)

As the trend of eco-conscious living grows, bicycle ads have started to gain traction in select urban areas, especially during car-free days or special events. Couriers or promoters ride around on bikes or scooters fitted with flag banners, mini billboards, or branded uniforms. These formats offer a low-cost, high-visibility solution, particularly for local businesses or lifestyle brands targeting active, younger, and eco-aware audiences.

5. Billboard Bikes & Walking Ads

Seen especially in tourist zones and city centers, billboard bikes (bicycles equipped with upright advertising panels) or even human billboards (people wearing ad boards while walking) are creative ways to grab attention in busy pedestrian areas.They’re great for distributing flyers or product samples while reinforcing brand presence through visual repetition. These formats are also used in guerrilla marketing tactics to generate buzz without requiring expensive permits or digital infrastructure.

Every red light, traffic jam, or street corner is a chance to be remembered — if your ad moves with the city.

Why Moving Ads Work So Well in Indonesia

Indonesia's streets are busy, diverse, and culturally rich. Mobile ads perform well because they:

Reach people where they are — on foot, in traffic, or in public transit.

Create real-world frequency — repeated visual contact builds familiarity.

Fit the urban rhythm — blending into everyday routines without disruption.

Target by area — brands can deploy vehicles in specific districts, events, or near retail outlets.

These benefits make mobile OOH ads an essential part of multi-channel campaigns, especially when paired with social media or digital elements to extend engagement.

The Future of Mobile OOH in Indonesia

With the rise of programmatic OOH and geo-targeted campaigns, mobile ads are becoming smarter. LED trucks can now display real-time offers based on location data, while helmet ads can be tracked to measure impressions and reach. This combination of mobility and technology is pushing OOH into a more dynamic, measurable space where creativity and data meet on the streets.

 

Want your brand to be seen everywhere, every day?

Whether you’re launching a product, promoting a campaign, or simply aiming to increase visibility, mobile OOH advertising in Indonesia offers unmatched reach and creativity. From eye-catching LED trucks to everyday drivers wearing your brand, the streets are calling.

Contact us today to explore the right moving ad solution for your brand. Let’s take your message on the road.

 

Picture Credit: TheJakartaPost