OOH Advertising Locations: Places You Can Advertise Your Ads in Indonesia

19/08/2025 by Elya

In the age of digital advertising, Out-of-Home (OOH) advertising still holds a powerful position especially in a dynamic and fast-growing market like Indonesia. With a population of over 270 million people, a growing middle class, and vibrant urban development, Indonesia offers a rich landscape for OOH advertising opportunities.

Whether you're a global brand entering the Southeast Asian market or a local business aiming to expand your reach, choosing the right location for your ads can make or break your campaign. In this blog post, we’ll explore the best OOH advertising locations across Indonesia and how to make the most of them.

1. Urban Centers: Jakarta, Surabaya, Bandung, and Medan

The biggest cities in Indonesia are natural hotspots for OOH ads due to their massive populations, high traffic congestion, and large number of daily commuters.

  • Jakarta: The capital city is home to more than 10 million people, with traffic jams creating the perfect opportunity for static and digital billboards to catch eyes. Premium spots include Sudirman, Thamrin, SCBD, and Senayan.

  • Surabaya: As the second-largest city, Surabaya is bustling with commercial activity. High-traffic roads like Jalan Basuki Rahmat and Darmo are ideal for visibility.

  • Bandung: A favorite weekend destination, Bandung sees a surge of visitors from Jakarta. OOH placements near Dago, Setiabudi, and Lembang are perfect for reaching both locals and tourists.

  • Medan: In the heart of North Sumatra, Medan's growing infrastructure and busy streets like Jalan Gatot Subroto make it a strategic location.

2. Airports and Transit Hubs

Airports are high-impact zones for advertising ideal for reaching decision-makers, business travelers, and affluent consumers.

  • Soekarno-Hatta International Airport (CGK) in Jakarta is the largest and busiest in the country, offering both indoor and outdoor ad spaces.

  • Ngurah Rai International Airport (DPS) in Bali provides visibility to international tourists, making it perfect for global lifestyle or travel brands.

  • Kualanamu (Medan) and Juanda (Surabaya) airports are also great locations for regional impact.

Transit hubs like train stations (KRL Commuterline, MRT Jakarta, LRT Palembang) and bus terminals (TransJakarta shelters) are excellent for targeting the daily commuter crowd.

In a country as diverse and dynamic as Indonesia, the right OOH advertising location isn’t just about visibility—it’s about connection.

3. Highways and Toll Roads

OOH advertising along toll roads especially in Java and Sumatra offers large-format visibility to car travelers.

  • The Jakarta-Cikampek Toll Road, one of the busiest in Indonesia, is a favorite for billboard placements.

  • Trans-Java Toll Road connects major cities and serves logistics, business, and leisure traffic.

  • Outer Ring Roads in metropolitan areas offer strategic placements for long-duration visibility.

Digital billboards along highways are also rising in popularity, offering dynamic and time-sensitive campaign options.

4. Shopping Centers and Malls

Indonesians love malls not just for shopping, but for dining and socializing too. This makes malls a prime space for OOH media.

  • Top-tier malls like Grand Indonesia, Senayan City, and Pondok Indah Mall in Jakarta offer high foot traffic.

  • In Bali, Beachwalk Mall caters to both tourists and locals, perfect for lifestyle, travel, and fashion brands.

  • Regional malls in cities like Tunjungan Plaza (Surabaya) and Paragon Mall (Semarang) are excellent for targeting local audiences.

These venues offer a mix of indoor digital screens, hanging banners, and wall-mounted static displays.

5. Tourist Destinations

Tourist-heavy areas like Bali, Yogyakarta, and Lombok are ideal for OOH campaigns targeting both local and international visitors. Ads in Ubud, Seminyak, Kuta, or Borobudur area can boost brand awareness for hospitality, F&B, and experience-based businesses.

Keep in mind: Your messaging should be tailored to a multicultural, multilingual audience in these zones.

6. Residential and Neighborhood Advertising

With the growth of suburban living, residential and neighborhood areas are becoming hotspots for hyper-local marketing.
Mini billboards, wall murals, and digital screens in apartment complexes, residential gates, and local cafes offer close-up brand engagement. Perfect for FMCG, food delivery, and local services.

Final Thoughts

OOH advertising in Indonesia is thriving and the locations you choose matter more than ever. From the urban buzz of Jakarta to the tranquil tourist spots of Bali, each location offers unique access to different segments of the population.

The key to success? Pairing the right message with the right location and choosing formats (static, digital, transit, or ambient) that suit your goals.

 

Ready to Launch Your OOH Campaign in Indonesia?

Let us help you choose the best locations and formats for your brand. Whether you're targeting urban professionals or beach-going tourists, we’ll craft a strategy that gets your ads seen and remembered.

? Contact us today for a free consultation and let's take your brand outdoors!

 

Picture Credit: Reboundads, 

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