Exploring Indonesian OOH Advertising—Optimize Your Campaign for Explosive Growth

Out-of-Home (OOH) advertising remains one of the most effective ways for brands looking to enhance visibility and engagement in Indonesia. Creative OOH advertising can be one of many ways to capture the attention of your target audience. The hustling and bustling environment in Indonesia makes people spend most of their time on the road; and that is why advertising your brand through OOH advertising can be your strongest weapon to introduce your brand in Indonesia. 

Out-of-Home (OOH) advertising is a powerful medium for brands looking to enhance visibility and engagement in Indonesia. With its ability to reach a broad audience in high-traffic locations, OOH remains a preferred choice for SMEs, media buyers, and advertisers aiming for maximum impact.
For business owners, understanding the different types of OOH advertising—and how to strategically place ads in premium spots—can significantly improve campaign performance and return on investment (ROI). This guide explores the key OOH formats in Indonesia, the best locations for premium exposure, and how SMEs can optimize their OOH strategies for success.
Book a consultation with Malaysia’s OOH experts to capture a better understanding of OOH Advertising in Indonesia!

Types of OOH Advertising in Indonesia

1. Billboards (Static & Digital)

Billboards are the most recognizable form of OOH advertising. There are two types of Billboards: Static & Digital. Static Billboards are best to spread brand knowledge and identity, and Digital/LED Billboards (also called Videotron) are best to capture attention, higher recall rates, and better ROI for short-term, high-impact campaigns. In the picture above, you can see how massively people in Indonesia are maximizing the use of static billboards. From introducing and strengthening a brand identity to personal branding for political election purposes, it is best to approach your target audience with static or digital billboards. 

In Indonesia, premium billboard locations include:
•    Jakarta (Sudirman, Thamrin, Gatot Subroto)
•    Bali (Ngurah Rai Bypass, Sunset Road)
•    Surabaya (Tunjungan, Darmo)
Those places can be the best spots for you to place your campaign. 

2. Transit Advertising (Bus, Train, & Airport Ads)

Transit ads target commuters and travelers, ensuring repeated exposure. Key placements include:
•    TransJakarta buses & shelters
•    MRT & LRT stations (Bundaran HI, Dukuh Atas)
•    Soekarno-Hatta & Ngurah Rai airports

In Jakarta, the rate of people using MRT and LRT is quite high. It is considered a great spot to introduce your product, especially if your target audiences are workers. So, transit advertising is best for brands that are targeting urban professionals, tourists, and frequent travelers. 

3. Street Furniture (Bus Shelters, Lamp Posts, Kiosks)

Smaller yet highly effective, street furniture ads appear in pedestrian-heavy areas like:
•    MRT Station (A Station, M Station, Fatmawati Station, etc In Jakarta)
•    Braga (Bandung)
•   Malioboro Street (Yogyakarta)
 

This type of advertisement is best for: local businesses and SMEs targeting neighborhood consumers and cost-efficient branding with high dwell time.

4. LED Screens in Malls & High-Traffic Areas

Digital LED or Digital Signage screens in malls (Grand Indonesia, Plaza Senayan, Tunjungan Plaza) offer high-impact visuals with motion and sound, perfect for engaging shoppers. It’s effective to capture attention in high dwell-time environments and ideal for retail, F&B, and lifestyle brands.

5. Unique & Non-Traditional OOH (Building Wraps, 3D Billboards, Interactive Ads)

Innovative formats like 3D billboards in SCBD or interactive digital displays create buzz and social media virality.
Examples in Indonesia: 
•    3D LED Billboards in SCBD (Jakarta) – Eye-catching digital displays.
•    Building Wraps in Mega Kuningan – Massive brand visibility.
•    Interactive Bus Shelter Ads – Engages pedestrians with touch screens.

Premium OOH Placements deliver the best Return on Investment (ROI) for your SME business. When you're advertising your brand in premium spots, such as Sudirman Central Business District (SCBD) Area in Jakarta, Toll Roads, and Malls, it will ensure maximum audience reach and can increase your campaign efficiency. The road that covers Sudirman-Thamrin (Jakarta) has over 1 million passersby daily. Toll road in Jakarta can reach 1.1 million passersby daily. Ngurah Rai Airport (Bali) can reach over 20+ million passengers annually. Considering the high traffic in cities like Jakarta, Surabaya, the high number of travellers coming to Bali, and other concentrated populations in Indonesia's cities, it will make a great option for you to do outdoor advertisement in Indonesia as your investment.  

OOH Advertising has long-term brand impact – unlike digital ads, OOH offers prolonged exposure, reinforcing brand recognition. OOH Advertising is also considered Cost-Effective for SMEs. While premium spots have higher upfront costs, their cost-per-impression (CPM) is often lower than digital ads, making them a smart long-term investment.

For SMEs, investing in well-placed OOH ads can yield better cost-per-impression (CPM) returns compared to online ads, especially when targeting local markets.
Maximize Your OOH Advertising Strategy with Firstboard

Decide your target market, choose your best spot, and gain the biggest return on investment for your brand! 

Introduce yourself to Indonesia Market – A decision you'll never regret. 

Choosing the right OOH format and location is crucial for campaign success. At Firstboard, we specialize in premium OOH placements across Indonesia, helping SMEs and media owners optimize their ad spend for the highest ROI. By leveraging the right OOH strategies, your brand can achieve unmatched visibility and growth. Don’t miss out—secure your premium ad space now!

 

Picture Credit: LestariAds, WarnaWarniMedia, Manual, Nurindo