Frequently Asked Questions

• What solutions does Firstboard offer for out-of-home advertising?+

  Firstboard provides an extensive range of out-of-home (OOH) advertising solutions, from traditional billboards besides transit advertising, to cutting-edge digital signage along with experiential activations, you name it. We can tailor an OOH campaign that meets your specific goals and target audiences.

• Which & what areas do you cover?+

  Our services are nationwide, this entails all major cities and regions in Malaysia. Therefore, our massive network ensures that you reach your desired audience wherever they are.

• How does Firstboard manage my outdoor campaign?+

  Our team of experts handles every step of your campaign, from initial concept development and strategic planning to granting acquisition, creative design consulting as well as campaign execution. If OOH advertising is foreign to you, worry not! Our specialists provide comprehensive guidance that will best define your campaign objectives.

• Can I measure the effectiveness of my campaign? How?+

  We utilise various metrics as the measurement analyses the impression of your campaign. It involves the sales along with restock performances post-campaign, webpage traffic, and app downloads (if applicable). This enables us to execute closely with you on the accomplishments, thus for us to deliver precise results that establish the success of your campaign.

• What are the advantages of outdoor advertising?+

  OOH advertising offers numerous benefits, including:

  • Mass reach: Reach a desirable and diverse audience across multiple locations.
  • Major impact: Create eventful brand experiences through monumental visuals.
  • Targeted placements: Connect to potential audiences in specific demographics & geographic locales.
  • 24/7 visibility: OOH media such as static billboards grant continuous brand exposure regardless day and or night.
  • Synergy with other marketing channels: Integrate OOH seamlessly into your multi-channel strategy.

• What is the cost of an outdoor campaign?+

  The cost differs depending on several factors, such as the layout, sizes, location, duration, and campaign complexity. The pricing proposals we offer are in line with your budget, and we deliver transparent quotes upfront. To understand the brief costs of billboards in Malaysia, you may refer to this article.

• Digital vs. Static billboards: What's right for me?+

  Both options have their advantages. Digital billboards offer dynamic content and immediate updates, ideal for high-engagement campaigns. Static billboards provide an economical solution for long-term brand visibility. We can help you choose the best alternative based on your specific needs and goals.

• Why choose Firstboard for my outdoor advertising needs?+

  • Expansive experience: Our thriving track record of OOH campaigns across diverse industries speaks of our value. Contact us to know more!
  • Nationwide network: We have the desired media inventories all over Malaysia.
  • Seasoned Media Specialists: Our dedicated specialists provide strategic media planning, creative advisory, and seamless campaign execution.
  • Data-driven approach: We utilise data and analytics from past campaigns to assure your campaign delivers optimal results and high ROI.
  • Client-centric service: We prioritise your needs and goals, offering personalised support throughout the process.