The Super Bowl Ads To Remember: Touchdown Your Marketing Campaign Ideas
The Super Bowl isn’t just about touchdowns and halftime shows. It’s a battleground for commercials, too! Over the years, some Super Bowl ads have become cultural touchstones, as memorable as the game itself. Let’s take a look at some iconic Super Bowl commercials that stole the spotlight.
Hopefully, some of these can inspire your next marketing campaign ideas!
1. Apple’s 1984:
Watch this 1984 Apple's Macintosh Commercial (HD)
This Ridley Scott-directed masterpiece aired in 1984 and introduced the Macintosh computer. With its bold imagery, it showed OOH’s potential for big statements. Imagine an OOH billboard using a similar theme to launch a new tech product at Bukit Bintang. Wouldn’t it be entertaining to the viewers?
2. Google – Loretta (2020)
This Super Bowl 2020 Ads | GOOGLE 'Loretta'
Want your ad to strike gold? Super Bowl ads show how! Google hit a home run with emotional ads like “Loretta” in 2020.
An old man remembers his love, Loretta. Google helps him recall everything, from vacations to her funny quirks. Photos flash on screen, a love story unfolds.
Google shows it can help with everyday tasks. The ad stays with you. Heartwarming memories, gentle piano music – a love for the ages. This ad probably caused the most tears that year!
3. Nike’s “Hare Jordan” (1992)
Nike Shoe Company with Michael Jordan & Bugs Bunny 1992 TV Commercial HD
This animated gem brought together basketball legend Michael Jordan and Bugs Bunny. It promoted the iconic Air Jordan sneakers. It showed the power of creating a memorable icon.
You can do the same for OOH advertising! Design a creative visual for your brand that will stick in people’s minds long after they see your billboard.
Shoot your OOH media specialists an email to get a data-based insights on the creative world in Malaysian OOH landscape today!
4. Snickers’ “You’re Not You When You’re Hungry” with Betty White (2010)
Snickers - Betty White (Super Bowl 2010 Commercial) - [HD]
We’re not us when we’re hungry. The girls can confirm.
This hilarious ad showed a grumpy Betty White playing football, perfectly capturing the “hangry” feeling. It proved that humor and celebrity cameos can be a winning combination.
5. Coca-Cola’s “Hey Kid, Catch” (1980)
Coca-Cola Classic ad: 'Mean' Joe Greene [Full Version] (1979)
This heartwarming ad featured tough football player Mean Joe Greene accepting a young fan’s Coke bottle. It showed the emotional power of advertising and left a lasting impression on viewers.
Isn’t it a great one to add in your list of marketing campaign ideas?
6. Always’ “#LikeAGirl” (2014)
This powerful ad challenged gender stereotypes by showing how the phrase “like a girl” can be used negatively. It sparked important conversations and proved that commercials can be both entertaining and socially conscious.
What Makes Super Bowl Ads So Popular?
These iconic Super Bowl ads remind us that advertising can be creative, funny, and even thought-provoking. They also inspire us to take those ideas and translate them into impactful OOH campaigns that grab attention in the real world. The next time you brainstorm for marketing campaign ideas, remember the power of the Super Bowl ads… and take your brand’s message out of the living room and onto the streets!
…or you could just contact your preferred outdoor ads team to elevate your outdoor game.
